Peninsula Corporate Innovation

Tag: piloto

  • Aena Ventures, the airport revolution

    # Aena Ventures, descubriendo el aeropuerto del futuro
    **Empresa:** público-privada
    **Categoría:** Programa de emprendimiento
    **Duración del proyecto:** 3 años
    La empresa de gestión de aeropuertos Aena se ha adentrado en el mundo de la innovación abierta lanzando Aena Ventures, una aceleradora de startups orientada a resolver distintos retos del aeropuerto del futuro, y en Peninsula hemos trabajado con ella durante toda la primera edición del programa.
    Con 69 aeropuertos en todo el mundo y más de 335 millones de pasajeros al año, Aena es la 1ª compañía de referencia en gestión de aeropuertos de todo el mundo y, como tal, debe estar a la vanguardia de la innovación aérea para ofrecer a sus clientes la mejor experiencia de viaje.
    La 1ª edición del programa de aceleración ha resultado un éxito, y nuestra consultora ha dado soporte a su desarrollo en todo el proceso, desde la captación y la selección de participantes hasta la asesoría en la ejecución de pilotos y la celebración del Demo Day ante el comité de dirección de la compañía.
    – 254 startups inscritas
    – 5 participantes
    – 80% de éxito en los pilotos
    ¿Tienes un proyecto parecido a este y necesitas un poco de ayuda?
    ## Punto de partida
    Con el objetivo de encontrar nuevas tecnologías para resolver algunas necesidades en sus procesos y mejorar los servicios ofrecidos, Aena abrió la convocatoria de Aena Ventures con cinco retos corporativos de cinco áreas distintas:
    1. Agilidad en trámites y desplazamiento al aeropuerto
    2. Experiencia de pasajero
    3. Comunicación con el pasajero
    4. Sostenibilidad
    5. Equipaje en conjunto
    La convocatoria, abierta a nivel internacional, pretendía resolver estos retos a través de la ejecución de pilotos que permitieran testear nuevas soluciones para, más adelante, implementarlas en el aeropuerto de forma permanente con contratos de hasta 2 millones de euros.
    ## Solución
    En Peninsula pusimos en práctica nuestra experiencia en el ecosistema startup para ayudar a Aena con la definición de retos y la selección de los participantes mediante un sistema de evaluación anonimizado y muy eficaz. Una vez empezado el programa, organizamos la Welcome Week, mentorizamos a los equipos en el desarrollo de sus pilotos y coordinamos las acciones durante el programa y la celebración del Demo Day.
    ### FASE 1: Definición de retos
    Para poder llevar a cabo un proceso de innovación realmente transformador y útil para Aena, llevamos a cabo un taller de definición de retos en el que se detectaron las áreas donde podía resultar más beneficioso buscar nuevas soluciones tecnológicas, tanto para facilitar los procesos de la empresa como para aportar valor a los pasajeros. Se priorizaron aquellas más oportunas, llegando a detectar cinco retos en cinco ámbitos distintos.
    ### FASE 2: Fase de llamada (Call)
    Se realizó una campaña de comunicación en distintos canales especializados y generalistas de varias zonas geográficas. Durante este proceso, se facilitó soporte a todas las empresas interesadas con el objetivo de maximizar la captación de ideas, llegando a 254 propuestas de 33 países entre los 5 retos. Tras el proceso de filtrado determinado en las bases de los concursos de proyectos, y en base a los criterios de selección transparente, se realizó un proceso de selección anónimo que permitió definir las 5 empresas participantes en la aceleración de Aena Ventures, una para cada reto planteado.
    ### FASE 3: Semana de bienvenida
    Al inicio del programa, se organizó esta semana de introducción para que las startups se conocieran y se familiarizaran con el equipo de la aceleradora (formado por miembros de Aena y de Peninsula), así como para aterrizar sus soluciones y plantear los objetivos y la hoja de ruta de cada proyecto, encaminada a implementar un piloto en aeropuertos de la red de Aena.
    ### FASE 4: Aceleración
    Durante los 6 meses de aceleración, nuestro equipo de mentores hizo un seguimiento exhaustivo de los avances de cada una de las startups y de la ejecución de sus pilotos, aconsejándoles en la creación del plan de acción, la toma de decisiones y siguientes pasos, y también organizamos distintas dinámicas colaborativas para fomentar la co-creación y el crecimiento mutuo, como clases invertidas, formaciones y talleres.
    ### FASE 5: Demo Day
    Tras haber completado todo el programa, en Peninsula dimos apoyo en la organización del Demo Day, la jornada en la que las 5 startups pudieron presentar los resultados de su piloto ante el Comité de Dirección de Aena, trabajadores de la empresa y otros profesionales e inversores invitados, que sirvió como cierre del programa y una mirada hacia el futuro.
    ## Resultados
    La primera edición de este programa fue todo un éxito. Desde Aena y Peninsula quedamos muy satisfechos con el trabajo hecho, y no es para menos. Los proyectos acelerados pudieron perfeccionar sus soluciones en un entorno real y tuvieron una gran recepción.
    – **Airbot:** chatbot con tecnología de Inteligencia Artificial para mejorar la experiencia de los pasajeros del aeropuerto y reducir costes de servicio al cliente.
    – **Carwatt:** Tecnología de conversión de vehículos industriales y de transporte, de combustión a eléctricos, para descarbonizar la movilidad en aeropuertos.
    – **ChineSpain:** aplicación exclusiva para el turismo chino en España con información, reserva online y pago de entradas y tickets a través de plataformas de pago chinas.
    – **Dubz:** servicio de facturación de equipaje a domicilio, para facilitar la recogida de maletas en el origen y la entrega una vez se llega al destino.
    – **Meep:** aplicación de movilidad urbana sostenible que proporciona las mejores rutas según las preferencias del usuario, permitiendo buscar, reservar y pagar.
    El hecho de que Aena dispusiera de un presupuesto ya reservado para el desarrollo de los pilotos (50.000 € por reto), junto con una metodología ágil de detección de retos y una gran involucración por parte del equipo de Aena Ventures con las startups, permitieron ejecutar el proyecto con mucha facilidad y cosechar unos resultados de lo más positivos, estando cada vez más cerca del aeropuerto del futuro.
    > Peninsula ha sido un pilar imprescindible en la ejecución de la primera edición del programa de aceleración Aena Ventures. La capacidad de pivotar, analizar los problemas y aportar soluciones han sido fundamentales para el éxito de las distintas fases del programa. Han cuidado los detalles y nos han asistido en todas las fases del proyecto
    **Alberto Tahan**
    Head of Innovation de Aena

  • GameBCN, building the future of video games

    The video game sector has been present at Peninsula’s everyday life for some years now, thanks to the activity of GameBCN, the video games incubator that this year has held a 6th edition marked by the global pandemic. Over the past half year, GameBCN’s team has worked closely with 5 selected teams from around the world to bring their independent video game design and distribution projects to life, and the effort and the results were reflected last 22nd of September during the program’s Demo Day.Celebrated with an online broadcast in YouTube and also with a small gathering of promoters in El Canòdrom, the official headquarters of the program, the Demo Day put an end to six months of funding, training, workshops, talks and mentoring designed to guide the participating indie studios in the development of their projects and advise them on business and marketing issues.GameBCNs formula has proven itself effective edition after edition, and the teams are very happy with the resultsA telematic and international Demo DayThe five studios from GameBCN 6 (DC1AB, Invincible Cat, Viral Studios, Mansion Games and GROUND), with members of different parts of the world, were able to show their progress and present the demos of their video games to the general public through a live streaming in YouTube.Besides, after the event some members of the teams celebrated a good-bye session to share some learnings about what had worked and the things that could be improved facing future editions of the program.This Demo Day is indeed a reflection of our commitment to innovation in the gaming sector and the hard work of the participants, who have received knowledge in programming, design, marketing and sales to create and promote their video games, as well as funding to keep moving forward in their path to success.Facing the future of the sectorParallel to the Demo Day streaming, a little event was held in the facilities of El Canòdrom, our consultancy’s old headquarters, closed to the public and respecting all the current health measures.This event had as guests some representatives of Generalitat de Catalunya’s Departament de Cultura, Regidoria de Turisme i Indústries Creatives and Institut de Cultura de Barcelona, as well as some sponsors (Socialpoint and Gameloft) and members of the academic community from UPC and ENTI.The goal of this meeting, besides of concluding and evaluating the sixth edition of the incubation, was to analyse the video game landscape and the next steps in the sector’s innovation to determine how to keep supporting this industry and its growth in our country, adopting a multidimensional approach that included all the stakeholders involved. Seventh edition on the way After six editions, 37 incubated teams and 2.5 million euros of funding raised by the teams, at Peninsula we are certain that GameBCN has a very promising future, that’s why we have already opened applications for the seventh edition of the program, to continue discovering talent in the video game area and turning Barcelona into a reference hub in the gaming field.On the other hand, GameBCN is also collaborating with the Institut Català de les Empreses Culturals (ICEC) to offer a new mentorship program aimed at companies whose activity is related to video games.This line of up to 12 hours of mentorship will provide customised advice in law, funding, strategy, marketing, production, publishing, distribution, monetisation or human resources for free to the participants, in a similar way to the work carried out during the incubation program, but with a more specific framework and a shorter duration (until the end of 2021).iGi: internationalising the sectornAs we say, GameBCN’s formula has proven itself effective edition after edition, and the independent developers teams are very happy with the results of the program. That’s why, some months ago we bet on international expansion through a Japanese version of the incubator.Together with the multinational Marvelous, GameBCN set out to launch a version of its program in Japan, called Indie Game Incubator (iGi), and after such a productive first edition, the Demo Day of which will be held next 26th of November, a second round of incubation is already confirmed, that will help to keep fostering innovation and creativity in the video game industry on a global scale.At Peninsula we are very grateful to have such direct contact with the entrepreneurial ecosystem and to be up-to-date with gaming, a growing sector, which allows us to collaborate in the development of innovative business initiatives and to keep going and learning along the way.

  • Open innovation applied to the future of retail

    A USE CASE BYIntroductionThe company is a multinational of optical shops created almost 50 years ago and the current market leader.Its present in 16 countries and its growth is based on a franchise system, it is an internationalisation success model, with more than 500 franchised, 1.500 selling points and a turnover of 850 million euros approximately.Its mainly known by its distribution model, that combines multiformat presentations –with a shop network in different locations, with adapted areas and an active management that guarantees an optimal functioning– and multichannel, as it also has several e-commerce platforms under different brands. NeedOne of the strong points of the company is the physical selling point, in which they want to get the best possible result. This entails an optimal distribution of the spaces and an excelent traffic management, that allows the clients to have good visibility and easy access to all the products and services, generate interest and curiosity to know more about them and raise the conversion rates and sales. The company already has analysis and measurement systems, however, it has been observed that the current systems are very sensitive, and they are affected by deviations that entail inaccuracies in the obtained data.The analysis of this data must allow, additionally, to know the exact behaviour of the customer in the store, companion measurement, definition of heat maps, route, time spent, checkout rate… and to give the possibility to cross data with online visits to know, for example, if a visitor comes from an impact through the website.Having this information will allow to design specific sale actions on, for example, companions, based on the interest they might have shown in the exhibited models or their movements through the exhibition areas, or launching campaigns on specific models according to the interest they have awaken.Besides, the company is fully aware these requirements can only be tackled with high investment, so they need external validation for the decision to be made.GoalsSearch of existing technologies to carry out analysis and measurements.Finding suppliers that dispose of reliable systems with implementation possibilities in this business model.Its about finding a technology supplier that enables a reliable data gathering from a series of indicators, each one with specific weight, as represented in this chart: In this technology, other features are also valued, such as its user-friendliness, the customisation possibilities of the technology, the utility of the gathered details or the option of extracting reports.SolutionThe multinational managers in Spain decided to entrust Peninsula the search of the best provider enterprise to implement the measuring systems. To do so, our company created a pilot process to locate and evaluate technology suppliers, that would allow the mesaurement of the interest parameters. This pilot was done carrying out three coordinated phases:1Interviews2Pilot implementation3Results and pilot analysisThe assessment and comparison solve the problem, assigned to the most adequate provider.Achieved resultsAn exhaustive search of potential suppliers was carried out. Then, from these a selection was done to develop the analysis and the evaluation of their suitability, leaving 4 candidates to do the study. The pre-selected enterprises dont match a single business model or corporation, but they combine the collaboration between big and small startup companies with cutting-edge specialised technology. The comparison between the different interest parameters, indicators and the cost of the technology gave as a result the eselection of the recommended company: Cad&land.It covers the needs of analysis of the main indicators, as well as WiFi coverage for the visitors to use or the realisation of marketing campaigns. It uses Orange and Flame Analytics as collaborators.Development and methodologyAs we said, a 3-steps pilot was developed:Interviews phaseSessions of ideas generation with the different stakeholders to achieve the necessary information and to define the indicators. We contacted HR, management, finances, sales & franchise, store management, online department, marketing, IT, shop and office staff.From the data gathered here, we looked for suppliers to which a well-defined request is presented, being able to value what technology and service each one offers.The information of this part is summarised in the interview report and the KPI definition documentPilot phaseThe different pre-selected companies had to implement their product in the selling points chosen by the client: 2 in Barcelona and 1 in Madrid. The tasks to be done by Peninsula include:Tracking of the implementations in the selling pointsnn Analysis of the data gathered by the suppliersnn Work sessions with external experts to realise physical validation measurementsnn Monitoring of the pilot processnn The duration of this fase was 2 months so all the suppliers could act.The manually-audited measurement report in selling points gathers all the information during this period.Analysis and results phaseAn evaluation of the obtained results with the different technologies by the pre-selected providers and the conclusions that were highlighted during the comparison was realised, that is, analysing its price, considering both the installation and the maintenance and the reliability of their data, and also the different offered services, among which they value, besides of the already specified, the stay time in each shop area, the online/offline conversion and the visit in the selling point: gender and age of the client, country of origin or socioeconomic level.The information here is summarised in a comparative report with recommendations and the presentation of results in the clients headquarters.In Peninsula we offer our experience leading open innovation programs, creating pilots to improve our clients results.SHARE THIS ARTICLEShare on linkedinn LinkedInShare on twittern TwitterMás casos de uso