Tag: emprendimiento

rnPublic AdministrationrnCategory.Technical Secretariat.Project duration.4 monthsrnPrograma Primer, entrepreneurship with the Government of CataloniarnThe Programa Primer by Catalunya Emprèn is an initiative by the Departament d’Empresa i Treball in the Generalitat de Catalunya, the goal of which is to promote the foundation of innovative enterprises in the technology area applied to several sectors, promoting the entrepreneur and innovator character of Barcelona and Catalonia in general.Through the creation of their own startup accelerators, the entities participating in the program (city councils, employers associations, academic centers, foundations, private companies…) carry out activities with the entrepreneurs, helping them in the development of their entrepreneurial projects: mentorships, specialised trainings, collaborative workshops with round tables and flipped classrooms, etc.With all that, they want to strengthen the Catalan business network and evolve in the area of new technologies in different sectors. In Peninsula, we’ve been in charge of the program’s technical secretariat.+100 mentorship hoursrn29 entities participatingrn55 developed initiativesrnDo you have a similar project and need a little help?rnLETS TALK!..Te llamamosrnTe contactamos lo más pronto posible..Starting pointrnThis new edition of the Programa Primer began in October 2020 and ended at the end of February 2021, and it started with 29 entities involved, which ended up gathering more than 319 participants in total in 17 pre-accelerators.As technical secretariat, in Peninsula we had to be the right hand of the client in the management and coordination both globally and in particular during the project, helping the different institutions so their incubators were a success, managing each one of them individually according to their needs, priorities and sectors.SolutionrnWe put at Programa Primer’s disposal our team, expert in acceleration and enterprise management, to be by the entities’ side during the whole process of developing their own acceleration programs, always adapting to each entity, their needs, rhythms and formats.Our experience carrying out programs like this was very useful to coordinate and develop facilitating, formative and communication dynamics so the entities could better orient their projects and move forward to the development of their entrepreneurship initiative.Communication with entitiesrnA fluid, bidirectional communication was kept with the participating entities, through a customised e-mail attention, regular calls to mentorships and other activities, and also a quality control survey.Coordination and managementrnThrough the project, a calendar of varied activities was defined to organise the partiicpants, and biweekly meetings were arranged to make a constant follow-up during the course of the program. In these, meeting minutes were elaborated to keep an exhaustive control and to perfect it as it went.Organisation of activitiesrnTo provide the program with content and to help the accelerators to enrich their projects, from Peninsula some activities to train the participants were organised. Among them, there were 6 collaborative days with round tables, workshops, talks and group dynamics such as flipped classrooms and mentorships, to give them management, innovation and marketing tools and ease their activity.Content creationrnAnother line of action we followed was the generation of noticeable contents that could be shared in the different communication channels. Through an editorial calendar, some social media posts were scheduled, and we also developed WordPress pages for each accelerator (followed by a training session to help them manage the platform on their own).ResultsrnThe Programa Primer by Catalunya Emprèn concluded once again an edition marked by the COVID-19 pandemic, but it kept its essence of fostering local entrepreneurship with global projection, innovation applied to technological advance and theme specialisation collaborating with organisations to create a company network and move forward in the entrepreneur ecosystem.Both the entities and the participating enterprises showed a big satisfaction with our consultancy, and they valued our flexibility. We were able to adapt in a very tight schedule, providing the maximum value and creating a program that was adjusted to the Generalitat de Catalunya’s expectations and needs.Very satisfied with the work, we expect to keep moving forward and facing new challenges to work for a leading territory in innovation and entrepreneurship.An acceleration process can be everything your business needs. Are you interested?.I want to know more!..Te llamamosrnTe contactamos lo más pronto posible..SHARE THIS ARTICLErnShare on linkedinrnLinkedInrnShare on twitterrnTwitterrnMORE USE CASES

Public AdministrationCategorynTraining programProject duration2 years (still ongoing)Sales Up, sharing knowledge to increase sales Barcelona Activa is an organisation within the Barcelona City Council in charge of boosting the economic development of the city through initiatives of training, employment and networking to promote economic prosperity of the territory and equal labour opportunities for everyone.In this promotion context Sales Up, a training program oriented to enterprises, is created, and it has as a goal to raise their sales through marketing workshops, sales strategies and customised mentoring sessions.In Peninsula we’ve had the chance to coordinate the project and be in charge of the trainings during its first edition, and to be able to repeat in later editions.14 startups participating36 hours of training9/10 clients satisfaction rateDo you have a similar project and need a little help?LETS TALK! Te llamamosTe contactamos lo más pronto posible. Starting pointSales Up meets one of the main priorities Barcelona Activa has in its activity: fostering innovative enterprises’ growth in the Barcelona territory. That’s why from the Entrepreneurship Management they support enterprise projects in early stages to catapult them to success.Besides from participating in the design and management of the project from the beginning, in Peninsula we put some members of our team at Sales Up and Barcelona Activa disposal so they could transmit to the participating startups all their knowledge and expertise in several matters: sale techniques, marketing strategies, digitisation… SolutionThrough 36 hours of workshops, some of them shared by all the participating entrepreneurs and some specialised according to their business model, and 5 hours of customised mentoring sessions for each startup, we offered training contents to the participants to accompany them and help them boost their business model and raise their sales figure.STEP 1. Shared workshopsFirst of all, 6 general workshops were carried out (competition analysis, strategic marketing, web analytics, inbound and outbound marketing and offline commercial strategy) with shared content for all companies, during a total of 18 hours.STEP 2. Specialised workshopsAfter that, 3 segmented workshops were held from three categories: B2C group (subscription and e-commerce), SaaS group (B2B companies) and Enterprise group (B2B enterprises), each one with valuable content for every kind of business, also with 18 hours invested.STEP 3. Customised mentoring sessionsLastly, 5 hours were dedicated to each startup in particular so experts of the sector could make some follow-up through 1-hour mentoring sessions, which included a session of briefing and strategy of the project, three sessions of consulting and one closing session.ResultsWith the Sales Up program implementation we could satisfy the public administration needs regarding traning and business development, and we’ve oriented the participating startups thanks to our background and experience to substantially improve their economic results.High client’s satisfaction rate (score of 9 out of 10)n Great connection between Peninsula tutors and participating startupsnn Interest of entrepreneurs to access more workshops of the programnn Future celebration of Sales Up second editionnn Being able to collaborate one more time with the Barcelona City Council and Barcelona Activa after all these years working together is a pleasure for our team, and contributing to the enrichment of the city’s business network by sharing knowledge and experiences is and continues to be a priority for Peninsula.Jordi Llonchs involvement was key to take this program forward. Thanks to you and to all of Peninsula’s team Laia SendraPrograms for Startups TechniciannSharing knowledge and expertise to grow can be everything your project needs. Are you interested?I want to know more! Te llamamosTe contactamos lo más pronto posible. SHARE THIS ARTICLEShare on linkedinn LinkedInShare on twittern TwitterMORE USE CASES

rnPublic AdministrationrnCategory.SME consultancy.Project duration.4 monthsrnTendas a exame, the way to digitisation.By the end of 2020, A Coruña’s City Hall started the project Tendas a Exame to digitise their local businesses, and in Peninsula we’ve had the chance to collaborate very closely during the whole process.This initiative had as a main goal to provide the local shops of the city with knowledge about web tools and online apps, in order to help and advise them in the digitisation process of their businesses.That was intended to give the shops more visibility and to accompany them when adapting their products and services to the new demands of customers.45 businesses participatingrn1.600 hours of consultancyrn80% of interest in implementing actionsrnDo you have a similar project and need a little help?rnLETS TALK!..Te llamamosrnTe contactamos lo más pronto posible..Starting pointrnNowadays, digitisation is almost a must for any business that wants to succeed and look to the future. However, this task entailed a huge challenge for some of the little businesses in A Coruña, as they lack resources and have more difficulties to do so.In Peninsula we worked directly with the client to make a selection of 45 small enterprises with digitisation needs, so we could help them generate new opportunities on this matter (social media, SEO and search engine presence, digital marketing and e-commerce…).SolutionrnFrom a personalised analysis of the business to the design of a marketing plan, the support on implementing actions and gathering results, we accompanied each participant through the whole process in four different steps:rnSTEP 1. Marketing campaignrnFirst of all, we carried out a recruitment marketing campaign to find shops that were potentially interested in participating in the project. We advertised and promoted the initiative through multichannel messages so they would apply for the call.STEP 2. Participants selectionrnFrom all the potential candidates to be a part of the project, we chose the 45 participants based on several items: their size, their type of business, their location or the advantage they could get from Tendas a Exame.STEP 3. Analysis of the businessesrnDuring this phase, we visited every business in person, analysing it in detail and suggesting improvement actions. All the data was captured in a report with insights about the market context, retail trends, target audiences, the business details and performance, etc.STEP 4. Consultancy and trackingrnOnce every participant’s situation was addressed, we conducted consultancy sessions to develop a tracking plan for each one, this time remotely. In them, the content of the report and how to approach it was discussed, debating what actions would fit best in each case: creating an e-commerce platform, generating more content for social media, interacting more with users…ResultsrnThanks to the development of Tendas a Exame, the participant businesses have experimented a very positive impact on their online activity: Improvement in Google presence and positioningrn Link building effortsrn Higher quality of contentrn Raise of presence and activity in social media​rn Online sale.Working side by side with our team, these shops have been able to update and even transform their companies and their way of interacting with the Internet and their customers.​ In many of them, results are already perceivable in an increase of sales, clients or engagement rate, and with all the data and conclusions extracted from the executed analysis, they now can keep exploring the digital world on their own.Innovating towards digitisation can be everything your business needs. Are you interested?.I want to know more!..Te llamamosrnTe contactamos lo más pronto posible..SHARE THIS ARTICLErnShare on linkedinrnLinkedInrnShare on twitterrnTwitterrnMORE USE CASES