Peninsula Corporate Innovation

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  • Aena Ventures, the airport revolution

    # Aena Ventures, descubriendo el aeropuerto del futuro
    **Empresa:** público-privada
    **Categoría:** Programa de emprendimiento
    **Duración del proyecto:** 3 años
    La empresa de gestión de aeropuertos Aena se ha adentrado en el mundo de la innovación abierta lanzando Aena Ventures, una aceleradora de startups orientada a resolver distintos retos del aeropuerto del futuro, y en Peninsula hemos trabajado con ella durante toda la primera edición del programa.
    Con 69 aeropuertos en todo el mundo y más de 335 millones de pasajeros al año, Aena es la 1ª compañía de referencia en gestión de aeropuertos de todo el mundo y, como tal, debe estar a la vanguardia de la innovación aérea para ofrecer a sus clientes la mejor experiencia de viaje.
    La 1ª edición del programa de aceleración ha resultado un éxito, y nuestra consultora ha dado soporte a su desarrollo en todo el proceso, desde la captación y la selección de participantes hasta la asesoría en la ejecución de pilotos y la celebración del Demo Day ante el comité de dirección de la compañía.
    – 254 startups inscritas
    – 5 participantes
    – 80% de éxito en los pilotos
    ¿Tienes un proyecto parecido a este y necesitas un poco de ayuda?
    ## Punto de partida
    Con el objetivo de encontrar nuevas tecnologías para resolver algunas necesidades en sus procesos y mejorar los servicios ofrecidos, Aena abrió la convocatoria de Aena Ventures con cinco retos corporativos de cinco áreas distintas:
    1. Agilidad en trámites y desplazamiento al aeropuerto
    2. Experiencia de pasajero
    3. Comunicación con el pasajero
    4. Sostenibilidad
    5. Equipaje en conjunto
    La convocatoria, abierta a nivel internacional, pretendía resolver estos retos a través de la ejecución de pilotos que permitieran testear nuevas soluciones para, más adelante, implementarlas en el aeropuerto de forma permanente con contratos de hasta 2 millones de euros.
    ## Solución
    En Peninsula pusimos en práctica nuestra experiencia en el ecosistema startup para ayudar a Aena con la definición de retos y la selección de los participantes mediante un sistema de evaluación anonimizado y muy eficaz. Una vez empezado el programa, organizamos la Welcome Week, mentorizamos a los equipos en el desarrollo de sus pilotos y coordinamos las acciones durante el programa y la celebración del Demo Day.
    ### FASE 1: Definición de retos
    Para poder llevar a cabo un proceso de innovación realmente transformador y útil para Aena, llevamos a cabo un taller de definición de retos en el que se detectaron las áreas donde podía resultar más beneficioso buscar nuevas soluciones tecnológicas, tanto para facilitar los procesos de la empresa como para aportar valor a los pasajeros. Se priorizaron aquellas más oportunas, llegando a detectar cinco retos en cinco ámbitos distintos.
    ### FASE 2: Fase de llamada (Call)
    Se realizó una campaña de comunicación en distintos canales especializados y generalistas de varias zonas geográficas. Durante este proceso, se facilitó soporte a todas las empresas interesadas con el objetivo de maximizar la captación de ideas, llegando a 254 propuestas de 33 países entre los 5 retos. Tras el proceso de filtrado determinado en las bases de los concursos de proyectos, y en base a los criterios de selección transparente, se realizó un proceso de selección anónimo que permitió definir las 5 empresas participantes en la aceleración de Aena Ventures, una para cada reto planteado.
    ### FASE 3: Semana de bienvenida
    Al inicio del programa, se organizó esta semana de introducción para que las startups se conocieran y se familiarizaran con el equipo de la aceleradora (formado por miembros de Aena y de Peninsula), así como para aterrizar sus soluciones y plantear los objetivos y la hoja de ruta de cada proyecto, encaminada a implementar un piloto en aeropuertos de la red de Aena.
    ### FASE 4: Aceleración
    Durante los 6 meses de aceleración, nuestro equipo de mentores hizo un seguimiento exhaustivo de los avances de cada una de las startups y de la ejecución de sus pilotos, aconsejándoles en la creación del plan de acción, la toma de decisiones y siguientes pasos, y también organizamos distintas dinámicas colaborativas para fomentar la co-creación y el crecimiento mutuo, como clases invertidas, formaciones y talleres.
    ### FASE 5: Demo Day
    Tras haber completado todo el programa, en Peninsula dimos apoyo en la organización del Demo Day, la jornada en la que las 5 startups pudieron presentar los resultados de su piloto ante el Comité de Dirección de Aena, trabajadores de la empresa y otros profesionales e inversores invitados, que sirvió como cierre del programa y una mirada hacia el futuro.
    ## Resultados
    La primera edición de este programa fue todo un éxito. Desde Aena y Peninsula quedamos muy satisfechos con el trabajo hecho, y no es para menos. Los proyectos acelerados pudieron perfeccionar sus soluciones en un entorno real y tuvieron una gran recepción.
    – **Airbot:** chatbot con tecnología de Inteligencia Artificial para mejorar la experiencia de los pasajeros del aeropuerto y reducir costes de servicio al cliente.
    – **Carwatt:** Tecnología de conversión de vehículos industriales y de transporte, de combustión a eléctricos, para descarbonizar la movilidad en aeropuertos.
    – **ChineSpain:** aplicación exclusiva para el turismo chino en España con información, reserva online y pago de entradas y tickets a través de plataformas de pago chinas.
    – **Dubz:** servicio de facturación de equipaje a domicilio, para facilitar la recogida de maletas en el origen y la entrega una vez se llega al destino.
    – **Meep:** aplicación de movilidad urbana sostenible que proporciona las mejores rutas según las preferencias del usuario, permitiendo buscar, reservar y pagar.
    El hecho de que Aena dispusiera de un presupuesto ya reservado para el desarrollo de los pilotos (50.000 € por reto), junto con una metodología ágil de detección de retos y una gran involucración por parte del equipo de Aena Ventures con las startups, permitieron ejecutar el proyecto con mucha facilidad y cosechar unos resultados de lo más positivos, estando cada vez más cerca del aeropuerto del futuro.
    > Peninsula ha sido un pilar imprescindible en la ejecución de la primera edición del programa de aceleración Aena Ventures. La capacidad de pivotar, analizar los problemas y aportar soluciones han sido fundamentales para el éxito de las distintas fases del programa. Han cuidado los detalles y nos han asistido en todas las fases del proyecto
    **Alberto Tahan**
    Head of Innovation de Aena

  • Open innovation applied to the future of retail

    A USE CASE BYIntroductionThe company is a multinational of optical shops created almost 50 years ago and the current market leader.Its present in 16 countries and its growth is based on a franchise system, it is an internationalisation success model, with more than 500 franchised, 1.500 selling points and a turnover of 850 million euros approximately.Its mainly known by its distribution model, that combines multiformat presentations –with a shop network in different locations, with adapted areas and an active management that guarantees an optimal functioning– and multichannel, as it also has several e-commerce platforms under different brands. NeedOne of the strong points of the company is the physical selling point, in which they want to get the best possible result. This entails an optimal distribution of the spaces and an excelent traffic management, that allows the clients to have good visibility and easy access to all the products and services, generate interest and curiosity to know more about them and raise the conversion rates and sales. The company already has analysis and measurement systems, however, it has been observed that the current systems are very sensitive, and they are affected by deviations that entail inaccuracies in the obtained data.The analysis of this data must allow, additionally, to know the exact behaviour of the customer in the store, companion measurement, definition of heat maps, route, time spent, checkout rate… and to give the possibility to cross data with online visits to know, for example, if a visitor comes from an impact through the website.Having this information will allow to design specific sale actions on, for example, companions, based on the interest they might have shown in the exhibited models or their movements through the exhibition areas, or launching campaigns on specific models according to the interest they have awaken.Besides, the company is fully aware these requirements can only be tackled with high investment, so they need external validation for the decision to be made.GoalsSearch of existing technologies to carry out analysis and measurements.Finding suppliers that dispose of reliable systems with implementation possibilities in this business model.Its about finding a technology supplier that enables a reliable data gathering from a series of indicators, each one with specific weight, as represented in this chart: In this technology, other features are also valued, such as its user-friendliness, the customisation possibilities of the technology, the utility of the gathered details or the option of extracting reports.SolutionThe multinational managers in Spain decided to entrust Peninsula the search of the best provider enterprise to implement the measuring systems. To do so, our company created a pilot process to locate and evaluate technology suppliers, that would allow the mesaurement of the interest parameters. This pilot was done carrying out three coordinated phases:1Interviews2Pilot implementation3Results and pilot analysisThe assessment and comparison solve the problem, assigned to the most adequate provider.Achieved resultsAn exhaustive search of potential suppliers was carried out. Then, from these a selection was done to develop the analysis and the evaluation of their suitability, leaving 4 candidates to do the study. The pre-selected enterprises dont match a single business model or corporation, but they combine the collaboration between big and small startup companies with cutting-edge specialised technology. The comparison between the different interest parameters, indicators and the cost of the technology gave as a result the eselection of the recommended company: Cad&land.It covers the needs of analysis of the main indicators, as well as WiFi coverage for the visitors to use or the realisation of marketing campaigns. It uses Orange and Flame Analytics as collaborators.Development and methodologyAs we said, a 3-steps pilot was developed:Interviews phaseSessions of ideas generation with the different stakeholders to achieve the necessary information and to define the indicators. We contacted HR, management, finances, sales & franchise, store management, online department, marketing, IT, shop and office staff.From the data gathered here, we looked for suppliers to which a well-defined request is presented, being able to value what technology and service each one offers.The information of this part is summarised in the interview report and the KPI definition documentPilot phaseThe different pre-selected companies had to implement their product in the selling points chosen by the client: 2 in Barcelona and 1 in Madrid. The tasks to be done by Peninsula include:Tracking of the implementations in the selling pointsnn Analysis of the data gathered by the suppliersnn Work sessions with external experts to realise physical validation measurementsnn Monitoring of the pilot processnn The duration of this fase was 2 months so all the suppliers could act.The manually-audited measurement report in selling points gathers all the information during this period.Analysis and results phaseAn evaluation of the obtained results with the different technologies by the pre-selected providers and the conclusions that were highlighted during the comparison was realised, that is, analysing its price, considering both the installation and the maintenance and the reliability of their data, and also the different offered services, among which they value, besides of the already specified, the stay time in each shop area, the online/offline conversion and the visit in the selling point: gender and age of the client, country of origin or socioeconomic level.The information here is summarised in a comparative report with recommendations and the presentation of results in the clients headquarters.In Peninsula we offer our experience leading open innovation programs, creating pilots to improve our clients results.SHARE THIS ARTICLEShare on linkedinn LinkedInShare on twittern TwitterMás casos de uso

  • The pharmaceutical industry seeks innovation in the startup environment.

    The pharmaceutical industry seeks innovation in the startup environment.

    A success story in which we developed a project to promote the internal culture of innovation and entrepreneurship through dynamics with startups and several client departments.IntroductionrnThe pharmaceutical industry today is facing major challenges that it must be able to overcome. With a figure of over 20% of total investment in industrial R&D, it heads the sectorial list in Spain, and is also in fourth place in the world, after the USA, Japan and China. The effort in strategic innovation in health is, therefore, very big but it seems always insufficient for the adequate progress of a territory, since there are new problems constantly, and the current situation generated by the COVID-19 is a sad example.The large pharmaceutical corporations must therefore commit themselves even more to this process of improvement and innovation, increasing efforts and diversifying them, so as to increase their effectiveness and their capacity to generate new strategies in health.There is a need to solve temporary problems such as the aging of the population and the increase in chronic diseases, but there are also great technological advances, many of which are focused on improving internal efficiency and diagnostic and therapeutic capacity. And this whole process has a high temporal and economic cost that needs to be optimised.This optimisation can be complex, but perhaps it can be resolved with a change of perspective, with a review of procedures, with a new internal focus…The clientrnIt is a leading multinational company and a reference in the pharmaceutical and biotechnology industry. Its products are sold in approximately 155 countries around the world. Maintaining leadership in such a competitive sector requires a clear strategy and the company does not hesitate to invest a large part of its income in R&D to adapt to new technologies, such as artificial intelligence, telemedicine and digital therapies.The ChallengernIt intends to promote initiatives, internal culture of open innovation and entrepreneurship in a wide departmental segment (marketing, sales, medicine, purchasing, records, pharmacovigilance, legal). To this end, it seeks to approach the ecosystem of startups in order to inspire the company s employees, and motivate them to generate proposals aimed at proposing actions, both internal and market-oriented, that will make it more agile.To generate attitudes in the human group that are effective as well as creative, where the positive attitude towards potential barriers, the orientation towards the sum of capacities or consistency, are predominant. In short, that the experience of the entrepreneurs inspires new lean ways of proceeding to promote an innovative culture.MarketingrnSalesrnMedicinernPurchasingrnRecordsrnPharmacovigilancernGoalrn️Attract the world of startups to the corporationrnIn order to serve as an entrepreneurial and innovative model, promoting a cultural change within the team.️Understand the journey of startups from idea to marketrnCreative process, idea formulation, validation with agile methodology, market entry difficulties, how to overcome them, financing and organization.Understand what startups expect from a corporationrnFrom the pharmaceutical industry: knowledge, access to customers, access to infrastructure..️Generate a cultural change within the companyrnFocused on innovation and agility.The SolutionrnWe made a joint proposal between Peninsula and a company specialized in crowdfunding for health and biotechnology, which responded to the need to address the Cultural Change and Open Innovation with startups.The synergy created between Peninsula and the investing company allows us to offer the client an adapted, personalized and specialized service in their area.Two different points of view are thus revealed: on the one hand there is the specialized investment platform, offering specific knowledge in biotechnology and medicine. And on the other hand, from Peninsula, we offer the knowledge of the entrepreneurial ecosystem and the agile methodologies that guide their processes.The ResultsrnThere were 4 startups chosen for their presentation to the client where they explained their mission as companies, the needs they cover and the challenges they face.The focus of the presentations was on the creative process of the startups, how the risks and opportunities are posed, processes and methodologies that follow.Our colleagues from Peninsula, Diana Pinos, Pedro Olivares and Sergi Manaut were the experts in creativity and innovation dynamics who led the sessions, helping the participants to identify the characteristic behaviours of the startups getting them to understand and integrate the startup spirit to increase the value of their daily activities.Therapeutic areas of the participating startups:.The developmentrnOur proposal is structured in 3 parts: Identification of Objectives and NeedsrnTogether with the client, we identify the objectives and needs of the sessions in order to specify the search for startups. Startup SelectionrnThe selection of target-related startups was carried out. We reviewed the presentations of the startups and performed the final filtering. With the chosen startups, we validate the presentations and focus them in the form of challenges, from the point of pain to the final solution. Presentation of the startups to the clientrnThe 4 startups that reach the final selection make their presentations to the multidisciplinary team of the company that seeks to apply innovation. They explain their companies from the technical perspective of opportunity identification, financing, risks, opportunities, scalability. As well as from the perspective of methodologies, developing behaviors of flexibility, innovation, entrepreneurship, speed. The team of the pharmaceutical company participated actively through a series of dynamics and open debates, adopting in a practical way the entrepreneurial behavior to their specific area of work.In addition, the teams conclusions were fundamentally oriented towards the implementation of new attitudes, aimed at creativity and the generation of new ideas, taking risks, maintaining curiosity, questioning results and eliminating fears.We are happy to collaborate with companies in the pharmaceutical sector at such a high level, and help them acquire methodology and speed to implement disruptive models within the organization. In Peninsula everything adds up and our expertise in the creation of startups supports us as natural facilitators in open innovation strategies, relying on the entrepreneurial ecosystem both locally and internationally.Simon Lee, CEO & Founder PeninsularnAt Peninsula, we make our extensive knowledge of startups available to companies that want to gain methodology and speed to implement disruptive models within their organization.SHARE THIS ARTICLErnShare on facebookrnFacebookrnShare on twitterrnTwitterrnShare on linkedinrnLinkedInrnMore success stories

  • Agbar GoSeeds, open innovation in water treatment

    Agbar GoSeeds, open innovation in water treatment

    A success case betweenn Innovation needs presented by AgbarAgbar is a large international company dedicated to the management of the water cycle value chain. As part of its operations, it carries out engineering studies and actions, designs and builds water treatment facilities and manages distribution services for drinking water and sewerage. The company bases its strategy on four pillars: digitalization, innovation, sustainability and social commitment. In this regard, Peninsulas collaboration with Agbar was aimed at improving field operations in order to offer the best service through innovation and market research.We launched the first phase of GoSeeds focusing on two lines of actionnImprove intelligent technology for the management of water-related servicesnn Develop an internal entrepreneurship program and implement the financial processes that support it. This project has allowed us to investigate, in an international scope, a large number of companies whose activity is aligned with the Agbar strategy, as well as to carry out a joint selection process with the objective of improving field operations.GoSeeds, worldwide startups RadarThe GoSeeds program is not an incubation program, nor does Agbar act as an exclusively financial partner. The project consists of an ambitious worldwide search for startups that fulfill a high sense of technological innovation and whose products or services can generate an important contribution to the systems of Agbar.The selected projects propose a pilot program of integration to the companys services offer. It is a collaborative challenge , where it is taken into account that everything is integrated into a circular economy . Benefits of Corporate Venturing for startups1. Possibility of taking offn Since the partner company Agbar becomes one of its first customers. 2. Scalabilityn The entity offers the startup a growth opportunity and access to a wide market. 3. Reduce development costsn Since it has the financial leverage that Agbar offers. Benefits of Corporate Venturing GoSeeds for Agbar In its search for open innovation, through the program, Agbar has been able to verify the following benefits:1Access to worldwide startupsnThrough the radar of companies that Peninsula made.2Project ValuationWith own methodology.3Qualification of startupsOn the part of Peninsula, which guarantees the quality of the projects presented.4Delivery of pilot programsAligned with the strategy of the corporation and responding to the plotted prototype.Peninsula has provided us with a huge flow of continuous offers that help us in our innovative strategy. Through a particularly effective methodology, they guarantee the quality of the pilot proposals driven by a very rigorous technical process. Catalina Balseiro – CIO at AgbarnTweetnProject Complexity nThe project dimension was very wide. Among others, we developed an inventory of assets, which included:n Thousands of km of drinking water distribution networks and sewerage networks. Hundreds of wastewater treatment, purification and desalination plants. Operational terminals managed with mobile devices. Industrial vehicles and cars. Almost three thousand operators and supply and sanitation managers. Millions of work orders. Phases of the Corporate Venturing Program1Startups radarIdentification and interviews to potential projects.2Technical auditQualification of profiles and selection process.3Mentoring200 hours of mentoring and validation of processes for startups.4PilotsThe finalists present the pilot programs in Agbar.Results of the first phase of the programnThree complete pilots have been made with the companies Nido Robotics , Smart Monkey and Snackson . These are digital companies to which they have been able to apply fast pilots, of no more than three months, and adjusted cost, which has allowed agility in the process and rapidly obtain results. Agbar has access to the pilots and works with them in an integrated way. The GoSeeds program has facilitated the application of strategic innovation , identification of new market opportunities and analysis of the environment with an international disruptive approach level . Dimensions of GoSeedsInternational Startups evaluatednCompanies that have been evaluated:0n Initial companiesn 0n Water technologyn 0n Applied in the programn 0n Finalist Companiesn 0n Pilots finishedn Countries to which the selected startups belong:0n United Statesn 0n United Kingdomn 0n Israeln 0n Other european countriesn Technologies applied to the projectnSpecific new spectrum technologies:Big Datan Machine Learningn Cloud Computingn Price comparison portalsn Artificial IntelligencePredictive algorithmsn Internet of thingsn Mobile and Web Appsn Inspection and mappingBackend applicationsn At Peninsula we are motivated by challenges. Therefore, if you have any project in mind related to growth and innovation in your company, do not hesitate to contact us.Share this articleShare on twittern TwitterShare on linkedinn LinkedInRelated articles