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Public AdministrationCategoryScouting RADARProject duration10 monthsTech Rocketship Awards, detecting scale-ups on a large scaleIn Peninsula we’ve had the chance to put our scouting abilities at the service of the United Kingdom in their internationalisation efforts and their search for new technologies and emerging enterprises.In the field of business promotion, the Department for International Trade of the United Kingdom Government (DIT) celebrates the Tech Rocketship Awards, that recognise European scale-ups with international expansion potential, and in Peninsula we’ve had the pleasure of collaborating in the last edition of the awards.80 detected companies65 applications2nd country in number of participantsDo you have a similar project and need a little help?LETS TALK! Te llamamosTe contactamos lo más pronto posible. Starting pointThe Tech Rocketship Awards are created with the goal of detecting potential scale-ups in the European area that are seeking to grow internationally, to increase the business network in the United Kingdom.The call includes several categories and a panel of judges decides what are the best scale-ups in each one. The prize? A business development program in the UK, with a trip, mentorings, counseling and sponsorship services, networking with investors and invitations to events.The team of the DIT needed to reach the maximum number of applications from as many European countries as possible to make sure the edition was a success.In Peninsula we worked to find scale-ups from all the Spanish territory that were interested in the project and ended up signing up to the awards, and we did it with one of our star products: the Discovery Radar. SolutionThe DIT team detected the best Spanish candidates to apply to the different categories of their awards and got them to participate thanks to our Radar, with which we made an exhaustive scouting in our wide database to find the maximum number of scale-ups that fitted into what we were looking for.STEP 1. ScoutingAt first, we established together with the DIT the criteria when monitoring candidate enterprises (seniority, location, category, offered product, etc.) and we initiated our radar to create a list with all of them.STEP 2. SelectionWith the bulk of scale-ups in our database, we only prioritised the most relevant ones for the call, putting aside the ones that didn’t meet the requirements the client asked for, like the possibility of moving to the United Kingdom.STEP 3. ContactWe made contact with the segmented enterprises in order to provide them with information about the Tech Rocketship Awards, get them to apply and help them throughout the process.STEP 4. RecruitmentFrom the eighty scale-ups we detected, we managed to recruit most of them to participate in the Tech Rocketship Awards and we got applications from a total of 65, that participated in the awards representing Spain.ResultsThanks to the Discovery Radar we carried out for the Department for International Trade, synergies between Spanish scale-ups and the British Government were created, and we fostered their visibility and international expansion through the awards, that gave them the tools for an exponential growth.Detection of relevant enterprises for the awards ceremonynn Broadcast of the call in the Spanish business fabricnn Increase of Spain’s participation in the awardsnn Generation of networking opportunities on an international levelnn Collaborating with the British Government and helping it build connections with Spanish enterprises was a big opportunity for Peninsula, and we are very satisfied with the final result. Spain was the second country in number of applicants after Israel, making the local talent visible and launching it internationally.Detecting emerging enterprises and generating bonds with them can be everything your business needs. Are you interested?I want to know more! Te llamamosTe contactamos lo más pronto posible. SHARE THIS ARTICLEShare on linkedinn LinkedInShare on twittern TwitterMORE USE CASES

A case study betweenIntroductionBIND 4.0 is an International Startup Acceleration Program, designed and developed by the Basque Government and SPRI.The program is aimed at companies of technological products or services that can be applied in the areas of Advanced Manufacturing, Intelligent Energy and Health and Food Technology.It is a public-private initiative whose objective is to promote the development of promising companies 4.0 through training, mentoring and contacts with the main industries of the Basque Country.The program, which is in its fourth (4th) edition, is completely free for selected companies, which can be from anywhere in the world. Participating projects are chosen by partner companies; So far, seventy (70) companies have managed to accelerate their business thanks to them, with the only requirement to remain settled in the Basque Country for the duration of the program. The ChallengeIn any business acceleration program, one of the most complex obstacles to overcome is to have a sufficient number of companies that guarantee the quality and breadth of projects, as well as the correct coverage of the areas of interest.Bind 4.0 perfectly knows about this situation, which is why they commissioned Peninsula to carry out an online advertising campaign aimed at attracting candidate companies. The SolutionPeninsula designed a segmented PPC marketing campaign (pay per click) that consisted of creating different ads for social networks and ad platforms.Custom ads were designed for each channel:Google AdsLinkedinFacecbookTwitterThe entire process lasted 12 weeks and included:Step 1 – Ads DesignNot only text but also those that included images or videos tailored specifically for each channel. The ads were designed in 4 languages ​​given the international nature of the program.Step 2 – Campaign managementManage the implementation of the campaign and its proper functioning, such as the conversion pixels in each social network and the design of each campaign.Step 3 – kpis controlCarry out the follow-up and evolution of the campaigns to confirm that the follow-up kpis were as expected.Step 4 – ROI analysisBudget control and advertising investment made, according to the results obtained.The objective of the campaign was to generate leads on the BIND 4.0 landing page, with the intention of subscribing to its acceleration program.For this, the intention was to reach a specific type of audience, but not from a specific country or geographical area. The segmentation was carried out by domains, for which Peninsula provided a database of 20,000 domains obtained from Europe, the Middle East, Africa and Latin America.The ResultsPeninsula collaboration has resulted in favorable results for the new edition of the BIND 4.0 program, such as:0n Countries from where BIND 4.0 program received applications0n %n More participants than the previous editionn 0n Participating candidate startupsn Of all the projects presented, the ranking was shaped as follows:Advanced Manufacturingn Projects presented in this sectorn 60%n Smart Energyn Projects presented in this sectorn 36%n Health Techn Projects presented in this sectorn 31%n Food Techn Projects presented in this sectorn 31%n 0n Applications receivedn 0n Industriesn In Peninsula we are motivated by challenges. Therefore, if you have any project in mind related to growth and innovation in your company, do not hesitate to contact us.Share this articleShare on twittern TwitterShare on linkedinn LinkedInRelated content

A success case between. rnIntroductionrnBRINC is a business accelerator from Hong Kong created in 2014. At that time, their specific goal was to locate companies in their first stages of growth, dedicated to the Internet of Things (IoT). As they started including new startups under the umbrella, they also expanded the areas of interest, always within epigraphs referring to cutting-edge technology.Today, five years later, they have expanded to new areas like Food Technology, Energy and Drones & Robotics, in addition to IoT.BRINCs mission is to put technology at the service of man, solving and helping to overcome the challenges . Its purpose is to use this technology to change the way we feel, how we move, what we eat and where we live.To serve this purpose, their investment approaches, the accelerator and business services, their capital and all their operating communities have been designed to help business creators use technology as the tool capable of undertaking great and profound changes in the world.Currently, the efforts are focused, mainly in the areas of clean tech , food tech and IoT , since they have no doubt that these technological elements will undergo an exponential development in the very near future, entering to all aspects of our lives.They have already made a strong entry into commercial sectors around the world, achieving results difficult to obtain with traditional manual labor.The challengernThrough a specific acceleration program, which is carried out twice a year for three months in Hong Kong, Poland, India or Bahrain, an intensive search of candidate companies is carried out to join the process of acceleration. The selected companies will have support and a work environment that will allow them to develop their projects in the best possible conditions such as:.Economic contribution.To social capital in exchange for a non-controlling interest, which supports the construction of validated prototypes and final products.Consultancy.Through an internal network of experts, in all the management processes that affect the creation of companies, creation and protection of brands, obtaining funds, production, marketing and sales.Contact network.As the company grows, it is introduced into an international network of companies, investors and collaborators that support its growth.Curriculum adaptation andrntechnical training.to overcome the specific needs of each company, when bringing your product to the market.Support tools.Provided by BRINC international collaborators, so that, individually or in conjunction with other participating companies, they can present their progress and difficulties, helping them to resolve them and overcome them satisfactorily.Continuous support.Once the program is finished, startups continue recieving support in order to develope and grow their business.To guarantee the success of the program, it is necessary that the candidate business projects meet certain requirements:rn1rnCompanies focused on the creation of products specifically included in the category of Drones & Robotics.2rnHave a working prototype or the ability to manufacture your own product.3rnHave at least two partners with relevant experience in a related industry.4rnScalable business model with clear growth potential.The solutionrnWhat role does Peninsula have in this complex process?.From the beginning Peninsula joined this structure as a collaborating company, through the program Reimagine Drone , a Barcelona-based accelerator, focused on the search for commercial drone development companies. The purpose of this program is the development of services and applications, using technologies such as virtual reality, augmented reality, topography and mapping, data analytics, artificial vision and systems development, among others.Over time, this collaboration changed its form. Peninsula focused on the prospecting of new business market, through its RADAR tool , while BRINC focused on the process of international acceleration, adding to its activity in addition to China, other markets such as India, Poland and the Middle East. The importance of a good scouting of companies in acceleration programs to have the best candidates that exist, is something that BRINC knows its importance, since it is critical to make the investment profitable and get the return expected; For this reason, they dont hesitate to make a significant investment in the recruitment phase, which allows them to demand high quality from the participants and make a very detailed selection, having a highly qualified suppliers in this phase of the process.The Peninsula RADAR tool guarantees the best results. Since 2017, RADAR has been launched six times allowing, to significantly improve the tool, expanding search techniques in the aerospace sector and establishing contacts using digital marketing directed through different social networks.The tools that Peninsula put at our disposal have managed to raise, not only the number of candidates interested in participating, but also their quality as projects, allowing to face and solve specific technological challenges of high complexity.Heriberto saldivar massimi – Managing director at BRINC.Tweet.The ResultsrnPeninsulas collaboration has meant a drastic change in the way BRINC faces the recruitment process and its results:.When advertising the program initially, through social networks and fairs some tens of participants were obtained, which had to be evaluated later, with a high cost.Thanks to Peninsulas collaboration, a lot of positive results have been achieved:rn0rnCalls madern0rn%rnIncrease of scope from last callrn0rnParticipants in the last call.In addition, there is a significant reduction of:.Costs.Time.This minimizes the need of trips to fairs and visits for startups.The improvements are significant, and BRINC is aware of the help they recieve in order to achieve their goals.In Peninsula we are motivated by challenges. Therefore, if you have any project in mind related to growth and innovation in your company, do not hesitate to contact us.Share this articlernShare on twitterrnTwitterrnShare on linkedinrnLinkedInrnShare on facebookrnFacebookrnMORE USE CASES

A success case betweennn IntroductionShaoxing is a prefecture city in Zhejiang Province, far from the big and well-known Chinese cities like Beijing, but quite close to Shanghai.Currently, the number of startups created in China is above that of the United States, with almost 4.5 million and an increase of more than 20%. nShaoxing is interested in actively participating in that growth. In the city an ideal environment is being created to facilitate entrepreneurs achievement of their objectives, through government aid.The ChallengeThis past October was held the final act of the Shaoxing Global Innovation and Entrepreneurship Competition.The goal of the event was to attract the most qualified and innovative talents and work teams from anywhere around the world and offer them to start or continue their projects there, thus contributing to the technological acceleration of the city.And within this search, the industrial sectors in which the focus has been placed included:Artificial IntelligenceInformation TechnologyLife SciencesNew MaterialsThe programme is a great opportunity in two directions: 1.For the city it means getting in touch with a significant amount of talent.2.The participants are allowed to settle there and get to know the Chinese market in depth.The great challenge of this competition, for local authorities, was to attract true talents in number and quality, ensuring globalization and multiculturalism, seeking, for this, startups interested around the world. And for this they have had the collaboration of Peninsula.https://www.youtube.com/watch?v=i9vmI18ME1ETraditional channels managed to get some dozens of companies to attend the previous editions, so for this, an innovative process was proposed, which would increase the recruitment and allow a better selection of candidate companies.The SolutionPeninsula designed a search and selection process that would increase the number of participating companies to several hundred. But the process also includes a complete analysis that significantly improves the quality of the companies that access the final phase.The competition was activated in different cities of the world, including some European cities such as London and Barcelona, in which the semifinals were developed, in addition to including 2 online processes.This process has been developed in collaboration with Homevalley, a business services platform headquartered in Shanghai, in the citys central district. It has the support of the municipal government, which gives it access to important resources in technology and marketing, seeks to serve highly talented startups; It also has resources in the Americas and business connections in Silicon Valley, New York and Vancouver and Toronto.It offers professional services with an industrial base, training, corporate consulting and investment. And from its base in Shanghai, it helps the most exceptional minds to develop their ideas and create an international network of talents. Previousn Nextn Peninsula led, along with Homevalley, the processes of attracting and selecting interested companies, leading them to participate in the first Demo Day online experiences.Two of these sessions were held and required an important coordination of the participating entrepreneurs and also a significant workload for the judges who, gathered and connected through a webinar, carried out their analyzes and assessments.Companies had to present a feasibility plan that included:A technological projectMarket ResearchBusiness StrategyFinancing“The government sector considers very important to have resources that allow it to face, at all times, changing market situations and access the best candidates in the sectors of interest. The collaboration with Peninsula and Homevalley has given the contest the flexibility and adaptability necessary to achieve that goal.” Dongxue Wang – Partner @ homevalleynTweetnThe ResultsAs a conclusion of the collaboration with Shaoxing Global Innovation and Entrepreneurship Competition, 8 companies were chosen in the first session and 12 in the second.These 20 companies were selected to participate in the final, which took place at the end of October in Zhejiang, China.The final winning startups were:1st placen Minisilicon (China)Awardn 500.000 RM2nd placen Robtex (China)MiniMoto (China)杭州摩兽科技有限公司Awardn 300.000 RMB3rd placen Smart City Box (China)成都云图睿视科技有限公司Emotion Research Lab (Spain)单光子APD探测芯片产业化 (China)Awardn 200.000 RMBThis experience has allowed Peninsula to expand its international activity and its presence and collaboration in high development environments in Asian countries.https://www.youtube.com/watch?v=RUTQJE3qXEMIn Peninsula we are motivated by challenges. Therefore, if you have any project in mind related to growth and innovation in your company, do not hesitate to contact us.Share this articleShare on linkedinn LinkedInShare on twittern TwitterShare on facebookn FacebookMore use cases

A success case betweenn Meet our client JetroJETRO stands for Japan External Trade Organization, a Japanese government organization that works to promote trade and investment between Japan and the rest of the world.When it was born in 1958 its goal was to promote Japanese exports. However, it currently focuses its efforts on two areas: promoting foreign investment in Japan and maximizing the export potential of Japanese small and medium enterprises.Jetro Needs: Prospecting, Methodology and AdviceIn line with Jetros mission, Peninsula was in charge of developing the Japan Innovation Showcase Program with the aim of accompanying 20 Japanese startups in prospecting and market landing Spanish.The program included four months of training with Lean Startup methodologies, mentoring and pitch preparation. The final outcome was in the framework of 4YFN – Four Years From Now , the biggest event of Networking and Matchmaking for startups worldwide under the umbrella of MWC- Mobile World Congress.Solutions applied to Jetro Japanese Startups Face-to-face Lean Startup trainings (both in Tokyo and Barcelona) and virtual , with expert mentors who have helped them structure their business and give them projection to access new markets such as Spanish.Personalized Pitching advice for 9 Japanese startups selected to present their presentation at 4YFN.Generation of a total of more than 60 one2one meetings with potential partners, clients or investors in Barcelona, ​​according to the interest of each startup.Availability of an individual booth in 4YFN.Generation of tours to know the Barcelona entrepreneurial ecosystem with interesting visits.We know the market and we know that the big companies are looking for a joint business and to be able to scale. Therefore, we reach out to Japanese startups, we analyze the business, what they do, how they do it or what their interests are to offer them networking with large companies. We help them prepare for the 4YFN event through talks about the importance of Corporate Venturing in order to know how they should generate synergies with contacts Simón Lee – CEO at PeninsulanTweetnResults of 4YFNn Visibilityn 20 Japanese startups received training and were introduced to the Barcelona ecosystem. Each of them obtained visibility, having a booth within the 4YFN Congress. Pitchn 9 startups, selected by the mentors, received additional training to pitch in the Agora Stage of 4YFN. These companies presented their pitches on the 26th from 4 to 6 p.m., the interest was great and filled the auditorium. Matchmakingn Throughout the 4YFN Congress, 60 previously closed value meetings were held between Japanese startups and large companies such as Ferrovial, Roca, Sorigué, Seat or Suez. We must add about 200 visits to its stand Opening doors to negotiations and with the possibility of entering the national market. https://www.youtube.com/watch?v=F3Qkf6REUMYHow was the Japan Innovation ShowCase developed?Japan Innovation Showcase is a program that brings together 20 Japanese startups from different sectors, but mostly from AI, HightTech, e-Health and Fintech who want to explore the Spanish market and assess the possibility of entering here.In November, we started activities giving face-to-face training in Tokyo (you can read more about our experience with Jethro in Tokyo in this article). The mentoring was facilitated by 4 of our experts who traveled to the Japanese capital for that purpose. Subsequently, teams were formed and they continued to be trained virtually on our online campus.The final stretch of so many months of preparation came when Japanese startups traveled to Barcelona on February 24-28 and participated in the 4YFN.During their stay in Barcelona, ​​startups visited Canòdrom Parc de Recerca Creativa, carried out various Networking activities, meetings with corporates of their interest visited the Mobile World Congress as well as the reference hub at Pier01. The 9 startups chosen presented their startups at 4YFN , before the auditorium full of attendees, in an event that was energized by Pedro Olivares and had the influencer Un Gato Nipón, who narrated his stay in Japan, his impressions of the Japanese culture and the professional quality of the Japanese.4YFN 2019 was the first time we participated in a startup event in Spain. We participated with 20 Japanese companies in this latest edition in which Península did a great job adapting its training program to each company that was at a different stage. We are also very grateful for the ability to call Pitching at the fair where Japanese companies achieved great success. Thank you very much again and we hope to collaborate again very soonnn Tatsuya Kato – General DIRECTOR at JETRO MadridnTweetnJapanese Startups that were part of the Japan Innovation Showcase (*) Japanese Startup who presented his pitch on the Agora stage of 4YFNnFrom Peninsula we want to thank the trust placed by Jetro for this collaborationnThe talent of the Japanese startups that arrived in Barcelona has been high-level and deserving of the entire audience they generated. Our knowledge about the ecosystem and mentoring methodologies makes this connection to our market possible. We are satisfied with the positive impact of this Matchmaking, both for startups and for local corporations.Share this articleShare on facebookn FacebookShare on googlen Google+Share on twittern TwitterShare on linkedinn LinkedInRelated articles