Peninsula Corporate Innovation

Category: Use case

  • Matchmaking to the next level for JETRO

    Public company

    Category: Matchmaking.

    Project duration: 5 months

    JETRO 7, strengthening ties between Spain and Japan

    It’s nothing new that Peninsula regularly collaborates with the Japan External Trade Organization (JETRO) to bring together Japanese entrepreneurial initiatives and Spanish corporations, generating new business opportunities for the Japanese startups and fostering the development and technological innovation in the Spanish market.

    In this new edition, seventh time we have worked together with JETRO, the contact between companies could be done in a more in person, close and efficient format, to give visibility to the entrepreneurship initiatives that, besides meeting with corporations, could also have a spot in an event as massive and mediatic as the 4 Years From Now (4YFN). 113% of celebrated meetings from the initial goal:

    20 formalized agreements.

    80% of satisfaction from the startups.

    Starting point:

    JETRO had as the main goal to introduce 13 Japanese Startups in the Spanish market, generating meetings and agreements with corporations in our country with whom to explore potential collaboration options. To do so, they needed:

    Scouting of potential corporations

    Matchmaking strategy between startups and corporates

    Contact between companies Media coverage and presence in 4YFN.

    Solution

    In Peninsula we put into practice our experience in the business ecosystem to help JETRO detect what corporations could have an interest in the startups and contact them to close meetings. Besides, we also collaborated in managing the startups presence in the entrepreneurship event 4 Years From Now (4YFN), where JETRO had a stand for each startup (13 in total), plus two for the organisation, being able to present the startups to potential clients, investors and media.ACTION 1: Corporate scouting

    The first action we carried out from Peninsula was the development of a scouting process with our RADAR tool to find corporations that could be interested in knowing Japanese startups and finding potential agreements to enter them to the European market, customising the search, analysing possible needs and fits from a qualitative perspective.ACTION 2: Contact and matchmaking

    Once detected and analysed, we contacted the most interesting corporations to close meetings with the startups, presenting each startup to an average of 3 different corporations. Finally, more than 40 meetings were celebrated, increasing a 13% the initial goal.ACTION 3: Presence in 4YFN

    After 2 years of pandemic, the 4YFN could go back to the on-site and our team worked in the presence of JETRO in the event. We coordinated both the startup stands and the presentations in the Discovery Stage as well as attending all the media.Results

    The entire project, that included the corporations scouting and the matchmaking to close meetings, as well as the control and support during the event to increase their visibility, was a total success. Besides getting more meetings between corporates and startups than we initially planned, they materialised in agreements and negotiations that are seeds towards the future, generating a participants satisfaction rate of 80%. Altogether, 44 corporate-startup meetings were celebrated, with an average of 3 corporations introduced to each startup. This way, the possibilities to establish agreements between them were raised, as we also developed a follow-up of the meetings to track the scouting success. Within the 4YFN, 6 startups were able to present their project in front of potential strategic partners and investors in a Discovery Stage with full capacity. Thanks to the support provided by Peninsula, the startups could perfect their commercial pitches and public speaking abilities, something they received quite positively.In addition to the achieved visibility in media, with several mediatic appearances of the startups, the 4YFN also helped generate connections and materialise agreements that, along with the ones achieved in the previous meetings, were more than 20.

    « Working with Peninsula has been one of the most enriching professional experiences I’ve had until this point. The insistence and perseverance of carefully managing the projects, with their high ability to analyse and get ahead of the client’s needs, their understanding and adaptation and their superior capability to reach the set goals in time. Could you ask for more? In this case, yes: they are also good people. And that is worth a lot. »

    Pedro Cordero. Project Coordinator in JETRO. Finding the right partners can be everything your business needs.

  • Aena Ventures, the airport revolution

    # Aena Ventures, descubriendo el aeropuerto del futuro
    **Empresa:** público-privada
    **Categoría:** Programa de emprendimiento
    **Duración del proyecto:** 3 años
    La empresa de gestión de aeropuertos Aena se ha adentrado en el mundo de la innovación abierta lanzando Aena Ventures, una aceleradora de startups orientada a resolver distintos retos del aeropuerto del futuro, y en Peninsula hemos trabajado con ella durante toda la primera edición del programa.
    Con 69 aeropuertos en todo el mundo y más de 335 millones de pasajeros al año, Aena es la 1ª compañía de referencia en gestión de aeropuertos de todo el mundo y, como tal, debe estar a la vanguardia de la innovación aérea para ofrecer a sus clientes la mejor experiencia de viaje.
    La 1ª edición del programa de aceleración ha resultado un éxito, y nuestra consultora ha dado soporte a su desarrollo en todo el proceso, desde la captación y la selección de participantes hasta la asesoría en la ejecución de pilotos y la celebración del Demo Day ante el comité de dirección de la compañía.
    – 254 startups inscritas
    – 5 participantes
    – 80% de éxito en los pilotos
    ¿Tienes un proyecto parecido a este y necesitas un poco de ayuda?
    ## Punto de partida
    Con el objetivo de encontrar nuevas tecnologías para resolver algunas necesidades en sus procesos y mejorar los servicios ofrecidos, Aena abrió la convocatoria de Aena Ventures con cinco retos corporativos de cinco áreas distintas:
    1. Agilidad en trámites y desplazamiento al aeropuerto
    2. Experiencia de pasajero
    3. Comunicación con el pasajero
    4. Sostenibilidad
    5. Equipaje en conjunto
    La convocatoria, abierta a nivel internacional, pretendía resolver estos retos a través de la ejecución de pilotos que permitieran testear nuevas soluciones para, más adelante, implementarlas en el aeropuerto de forma permanente con contratos de hasta 2 millones de euros.
    ## Solución
    En Peninsula pusimos en práctica nuestra experiencia en el ecosistema startup para ayudar a Aena con la definición de retos y la selección de los participantes mediante un sistema de evaluación anonimizado y muy eficaz. Una vez empezado el programa, organizamos la Welcome Week, mentorizamos a los equipos en el desarrollo de sus pilotos y coordinamos las acciones durante el programa y la celebración del Demo Day.
    ### FASE 1: Definición de retos
    Para poder llevar a cabo un proceso de innovación realmente transformador y útil para Aena, llevamos a cabo un taller de definición de retos en el que se detectaron las áreas donde podía resultar más beneficioso buscar nuevas soluciones tecnológicas, tanto para facilitar los procesos de la empresa como para aportar valor a los pasajeros. Se priorizaron aquellas más oportunas, llegando a detectar cinco retos en cinco ámbitos distintos.
    ### FASE 2: Fase de llamada (Call)
    Se realizó una campaña de comunicación en distintos canales especializados y generalistas de varias zonas geográficas. Durante este proceso, se facilitó soporte a todas las empresas interesadas con el objetivo de maximizar la captación de ideas, llegando a 254 propuestas de 33 países entre los 5 retos. Tras el proceso de filtrado determinado en las bases de los concursos de proyectos, y en base a los criterios de selección transparente, se realizó un proceso de selección anónimo que permitió definir las 5 empresas participantes en la aceleración de Aena Ventures, una para cada reto planteado.
    ### FASE 3: Semana de bienvenida
    Al inicio del programa, se organizó esta semana de introducción para que las startups se conocieran y se familiarizaran con el equipo de la aceleradora (formado por miembros de Aena y de Peninsula), así como para aterrizar sus soluciones y plantear los objetivos y la hoja de ruta de cada proyecto, encaminada a implementar un piloto en aeropuertos de la red de Aena.
    ### FASE 4: Aceleración
    Durante los 6 meses de aceleración, nuestro equipo de mentores hizo un seguimiento exhaustivo de los avances de cada una de las startups y de la ejecución de sus pilotos, aconsejándoles en la creación del plan de acción, la toma de decisiones y siguientes pasos, y también organizamos distintas dinámicas colaborativas para fomentar la co-creación y el crecimiento mutuo, como clases invertidas, formaciones y talleres.
    ### FASE 5: Demo Day
    Tras haber completado todo el programa, en Peninsula dimos apoyo en la organización del Demo Day, la jornada en la que las 5 startups pudieron presentar los resultados de su piloto ante el Comité de Dirección de Aena, trabajadores de la empresa y otros profesionales e inversores invitados, que sirvió como cierre del programa y una mirada hacia el futuro.
    ## Resultados
    La primera edición de este programa fue todo un éxito. Desde Aena y Peninsula quedamos muy satisfechos con el trabajo hecho, y no es para menos. Los proyectos acelerados pudieron perfeccionar sus soluciones en un entorno real y tuvieron una gran recepción.
    – **Airbot:** chatbot con tecnología de Inteligencia Artificial para mejorar la experiencia de los pasajeros del aeropuerto y reducir costes de servicio al cliente.
    – **Carwatt:** Tecnología de conversión de vehículos industriales y de transporte, de combustión a eléctricos, para descarbonizar la movilidad en aeropuertos.
    – **ChineSpain:** aplicación exclusiva para el turismo chino en España con información, reserva online y pago de entradas y tickets a través de plataformas de pago chinas.
    – **Dubz:** servicio de facturación de equipaje a domicilio, para facilitar la recogida de maletas en el origen y la entrega una vez se llega al destino.
    – **Meep:** aplicación de movilidad urbana sostenible que proporciona las mejores rutas según las preferencias del usuario, permitiendo buscar, reservar y pagar.
    El hecho de que Aena dispusiera de un presupuesto ya reservado para el desarrollo de los pilotos (50.000 € por reto), junto con una metodología ágil de detección de retos y una gran involucración por parte del equipo de Aena Ventures con las startups, permitieron ejecutar el proyecto con mucha facilidad y cosechar unos resultados de lo más positivos, estando cada vez más cerca del aeropuerto del futuro.
    > Peninsula ha sido un pilar imprescindible en la ejecución de la primera edición del programa de aceleración Aena Ventures. La capacidad de pivotar, analizar los problemas y aportar soluciones han sido fundamentales para el éxito de las distintas fases del programa. Han cuidado los detalles y nos han asistido en todas las fases del proyecto
    **Alberto Tahan**
    Head of Innovation de Aena

  • Open innovation applied to the future of retail

    A USE CASE BYIntroductionThe company is a multinational of optical shops created almost 50 years ago and the current market leader.Its present in 16 countries and its growth is based on a franchise system, it is an internationalisation success model, with more than 500 franchised, 1.500 selling points and a turnover of 850 million euros approximately.Its mainly known by its distribution model, that combines multiformat presentations –with a shop network in different locations, with adapted areas and an active management that guarantees an optimal functioning– and multichannel, as it also has several e-commerce platforms under different brands. NeedOne of the strong points of the company is the physical selling point, in which they want to get the best possible result. This entails an optimal distribution of the spaces and an excelent traffic management, that allows the clients to have good visibility and easy access to all the products and services, generate interest and curiosity to know more about them and raise the conversion rates and sales. The company already has analysis and measurement systems, however, it has been observed that the current systems are very sensitive, and they are affected by deviations that entail inaccuracies in the obtained data.The analysis of this data must allow, additionally, to know the exact behaviour of the customer in the store, companion measurement, definition of heat maps, route, time spent, checkout rate… and to give the possibility to cross data with online visits to know, for example, if a visitor comes from an impact through the website.Having this information will allow to design specific sale actions on, for example, companions, based on the interest they might have shown in the exhibited models or their movements through the exhibition areas, or launching campaigns on specific models according to the interest they have awaken.Besides, the company is fully aware these requirements can only be tackled with high investment, so they need external validation for the decision to be made.GoalsSearch of existing technologies to carry out analysis and measurements.Finding suppliers that dispose of reliable systems with implementation possibilities in this business model.Its about finding a technology supplier that enables a reliable data gathering from a series of indicators, each one with specific weight, as represented in this chart: In this technology, other features are also valued, such as its user-friendliness, the customisation possibilities of the technology, the utility of the gathered details or the option of extracting reports.SolutionThe multinational managers in Spain decided to entrust Peninsula the search of the best provider enterprise to implement the measuring systems. To do so, our company created a pilot process to locate and evaluate technology suppliers, that would allow the mesaurement of the interest parameters. This pilot was done carrying out three coordinated phases:1Interviews2Pilot implementation3Results and pilot analysisThe assessment and comparison solve the problem, assigned to the most adequate provider.Achieved resultsAn exhaustive search of potential suppliers was carried out. Then, from these a selection was done to develop the analysis and the evaluation of their suitability, leaving 4 candidates to do the study. The pre-selected enterprises dont match a single business model or corporation, but they combine the collaboration between big and small startup companies with cutting-edge specialised technology. The comparison between the different interest parameters, indicators and the cost of the technology gave as a result the eselection of the recommended company: Cad&land.It covers the needs of analysis of the main indicators, as well as WiFi coverage for the visitors to use or the realisation of marketing campaigns. It uses Orange and Flame Analytics as collaborators.Development and methodologyAs we said, a 3-steps pilot was developed:Interviews phaseSessions of ideas generation with the different stakeholders to achieve the necessary information and to define the indicators. We contacted HR, management, finances, sales & franchise, store management, online department, marketing, IT, shop and office staff.From the data gathered here, we looked for suppliers to which a well-defined request is presented, being able to value what technology and service each one offers.The information of this part is summarised in the interview report and the KPI definition documentPilot phaseThe different pre-selected companies had to implement their product in the selling points chosen by the client: 2 in Barcelona and 1 in Madrid. The tasks to be done by Peninsula include:Tracking of the implementations in the selling pointsnn Analysis of the data gathered by the suppliersnn Work sessions with external experts to realise physical validation measurementsnn Monitoring of the pilot processnn The duration of this fase was 2 months so all the suppliers could act.The manually-audited measurement report in selling points gathers all the information during this period.Analysis and results phaseAn evaluation of the obtained results with the different technologies by the pre-selected providers and the conclusions that were highlighted during the comparison was realised, that is, analysing its price, considering both the installation and the maintenance and the reliability of their data, and also the different offered services, among which they value, besides of the already specified, the stay time in each shop area, the online/offline conversion and the visit in the selling point: gender and age of the client, country of origin or socioeconomic level.The information here is summarised in a comparative report with recommendations and the presentation of results in the clients headquarters.In Peninsula we offer our experience leading open innovation programs, creating pilots to improve our clients results.SHARE THIS ARTICLEShare on linkedinn LinkedInShare on twittern TwitterMás casos de uso

  • Programa Primer, pre-accelerating startups with the Government of Catalonia

    Programa Primer, pre-accelerating startups with the Government of Catalonia

    rnPublic AdministrationrnCategory.Technical Secretariat.Project duration.4 monthsrnPrograma Primer, entrepreneurship with the Government of CataloniarnThe Programa Primer by Catalunya Emprèn is an initiative by the Departament d’Empresa i Treball in the Generalitat de Catalunya, the goal of which is to promote the foundation of innovative enterprises in the technology area applied to several sectors, promoting the entrepreneur and innovator character of Barcelona and Catalonia in general.Through the creation of their own startup accelerators, the entities participating in the program (city councils, employers associations, academic centers, foundations, private companies…) carry out activities with the entrepreneurs, helping them in the development of their entrepreneurial projects: mentorships, specialised trainings, collaborative workshops with round tables and flipped classrooms, etc.With all that, they want to strengthen the Catalan business network and evolve in the area of new technologies in different sectors. In Peninsula, we’ve been in charge of the program’s technical secretariat.+100 mentorship hoursrn29 entities participatingrn55 developed initiativesrnDo you have a similar project and need a little help?rnLETS TALK!..Te llamamosrnTe contactamos lo más pronto posible..Starting pointrnThis new edition of the Programa Primer began in October 2020 and ended at the end of February 2021, and it started with 29 entities involved, which ended up gathering more than 319 participants in total in 17 pre-accelerators.As technical secretariat, in Peninsula we had to be the right hand of the client in the management and coordination both globally and in particular during the project, helping the different institutions so their incubators were a success, managing each one of them individually according to their needs, priorities and sectors.SolutionrnWe put at Programa Primer’s disposal our team, expert in acceleration and enterprise management, to be by the entities’ side during the whole process of developing their own acceleration programs, always adapting to each entity, their needs, rhythms and formats.Our experience carrying out programs like this was very useful to coordinate and develop facilitating, formative and communication dynamics so the entities could better orient their projects and move forward to the development of their entrepreneurship initiative.Communication with entitiesrnA fluid, bidirectional communication was kept with the participating entities, through a customised e-mail attention, regular calls to mentorships and other activities, and also a quality control survey.Coordination and managementrnThrough the project, a calendar of varied activities was defined to organise the partiicpants, and biweekly meetings were arranged to make a constant follow-up during the course of the program. In these, meeting minutes were elaborated to keep an exhaustive control and to perfect it as it went.Organisation of activitiesrnTo provide the program with content and to help the accelerators to enrich their projects, from Peninsula some activities to train the participants were organised. Among them, there were 6 collaborative days with round tables, workshops, talks and group dynamics such as flipped classrooms and mentorships, to give them management, innovation and marketing tools and ease their activity.Content creationrnAnother line of action we followed was the generation of noticeable contents that could be shared in the different communication channels. Through an editorial calendar, some social media posts were scheduled, and we also developed WordPress pages for each accelerator (followed by a training session to help them manage the platform on their own).ResultsrnThe Programa Primer by Catalunya Emprèn concluded once again an edition marked by the COVID-19 pandemic, but it kept its essence of fostering local entrepreneurship with global projection, innovation applied to technological advance and theme specialisation collaborating with organisations to create a company network and move forward in the entrepreneur ecosystem.Both the entities and the participating enterprises showed a big satisfaction with our consultancy, and they valued our flexibility. We were able to adapt in a very tight schedule, providing the maximum value and creating a program that was adjusted to the Generalitat de Catalunya’s expectations and needs.Very satisfied with the work, we expect to keep moving forward and facing new challenges to work for a leading territory in innovation and entrepreneurship.An acceleration process can be everything your business needs. Are you interested?.I want to know more!..Te llamamosrnTe contactamos lo más pronto posible..SHARE THIS ARTICLErnShare on linkedinrnLinkedInrnShare on twitterrnTwitterrnMORE USE CASES

  • Promoting startups with the government of Japan

    Promoting startups with the government of Japan

    rnPublic AdministrationrnCategory.Matchmaking.Project duration.2 monthsrnJETRO, building bridges between Japan and Spainrn9 Japanese startups are willing to land in Spain with the help of Peninsula. Our challenge? To find the right partners to ensure a win-win between Japanese startups and Spanish corporations.The Spanish headquarters of the Japan External Trade Organization (JETRO), in charge of business and trade relations between Spain and Japan, needed to detect some corporations in our country that could be interested in technologies and services from 9 Japanese startups from their base, and in Peninsula we were asked to carry out a matchmaking for them with some enterprises from our network.Technology exchange, products exports and imports, talent flow, industrial cooperation… These are just some of the goals JETRO aims to achieve with these initiatives, that want to create links between companies from Japan and other countries to ease Japan’s internationalisation.35 arranged meetingsrn16 corporations involvedrnDo you have a similar project and need a little help?rnLETS TALK!..Te llamamosrnTe contactamos lo más pronto posible..Starting pointrnIn order to find Spanish corporations willing to meet with the 9 Japanese startups with international growth aspirations, a first part of startup analysis was carried out.In Peninsula we carried out a work session with each one of them to, besides analysing their value proposition and seeing how to translate it to potential partners, realise recommendations about how to contact European companies and elaborate their one-page deck.SolutionrnTo encompass a bigger number of corporations and to make sure each startup could have valuable appointments that could really turn into real collaboration, we did both a mass email campaign and a customised contact with some enterprises, besides of a close follow-up to schedule and organise meetings to make it a smooth and efficient process.STEP 1. Contact and recruitmentrnAt first, and after having analysed every startup to know their business model and the needs they satisfied, we contacted potential corporations within our wide database in two different ways: through a more large-scale emailing campaign, and through one-to-one contact with corporate executives that were already in our network.STEP 2. Management and schedulernFrom there, we established an individualised contact with all the leads from the interested corporates that wanted meetings with one or more startups from JETRO, so we could align agendas, solve doubts, see the most optimal moment to arrange the meetings or satisfy some particular needs that could arise.STEP 3. Matchmaking and introductionrnOnce all the meetings were scheduled, we handed the startups and the corporations a personalised calendar with all the calls for their online meetings, and the contact details from the other side were given to them in case there was any inconvenience. Besides, the day of the meeting, members from the Peninsula team worked as enablers, introducing both companies and making sure there were no technical issues.STEP 4. Follow-uprnAfter celebrating all the planned meetings, the members of our team contacted personally with each involved party to make sure every meeting had gone well and to check whether they had found opportunities to explore in future meetings, to evaluate if the executed matchmaking had been successful.ResultsrnAlthough at the beginning of the project we agreed with JETRO to set 27 meetings (3 for each startup) we finally arranged 35, given the fact that some corporations were interested in several startups. The meetings were very useful, they helped to present the Japanese technologies in Spain and to find potential partners both now and in the future.With the project finished, many startups are still in touch with the corporations, planning to carry out pilots of their products in the companies, setting new meetings or even introducing other partners and new corporations with room for collaboration.Finding the right partners can be everything your business needs. Are you interested?.I want to know more!..Te llamamosrnTe contactamos lo más pronto posible..Compartir este artículornShare on linkedinrnLinkedInrnShare on twitterrnTwitterrnMás casos de uso

  • Sales Up, training at the service of sales

    Sales Up, training at the service of sales

    Public AdministrationCategorynTraining programProject duration2 years (still ongoing)Sales Up, sharing knowledge to increase sales Barcelona Activa is an organisation within the Barcelona City Council in charge of boosting the economic development of the city through initiatives of training, employment and networking to promote economic prosperity of the territory and equal labour opportunities for everyone.In this promotion context Sales Up, a training program oriented to enterprises, is created, and it has as a goal to raise their sales through marketing workshops, sales strategies and customised mentoring sessions.In Peninsula we’ve had the chance to coordinate the project and be in charge of the trainings during its first edition, and to be able to repeat in later editions.14 startups participating36 hours of training9/10 clients satisfaction rateDo you have a similar project and need a little help?LETS TALK! Te llamamosTe contactamos lo más pronto posible. Starting pointSales Up meets one of the main priorities Barcelona Activa has in its activity: fostering innovative enterprises’ growth in the Barcelona territory. That’s why from the Entrepreneurship Management they support enterprise projects in early stages to catapult them to success.Besides from participating in the design and management of the project from the beginning, in Peninsula we put some members of our team at Sales Up and Barcelona Activa disposal so they could transmit to the participating startups all their knowledge and expertise in several matters: sale techniques, marketing strategies, digitisation… SolutionThrough 36 hours of workshops, some of them shared by all the participating entrepreneurs and some specialised according to their business model, and 5 hours of customised mentoring sessions for each startup, we offered training contents to the participants to accompany them and help them boost their business model and raise their sales figure.STEP 1. Shared workshopsFirst of all, 6 general workshops were carried out (competition analysis, strategic marketing, web analytics, inbound and outbound marketing and offline commercial strategy) with shared content for all companies, during a total of 18 hours.STEP 2. Specialised workshopsAfter that, 3 segmented workshops were held from three categories: B2C group (subscription and e-commerce), SaaS group (B2B companies) and Enterprise group (B2B enterprises), each one with valuable content for every kind of business, also with 18 hours invested.STEP 3. Customised mentoring sessionsLastly, 5 hours were dedicated to each startup in particular so experts of the sector could make some follow-up through 1-hour mentoring sessions, which included a session of briefing and strategy of the project, three sessions of consulting and one closing session.ResultsWith the Sales Up program implementation we could satisfy the public administration needs regarding traning and business development, and we’ve oriented the participating startups thanks to our background and experience to substantially improve their economic results.High client’s satisfaction rate (score of 9 out of 10)n Great connection between Peninsula tutors and participating startupsnn Interest of entrepreneurs to access more workshops of the programnn Future celebration of Sales Up second editionnn Being able to collaborate one more time with the Barcelona City Council and Barcelona Activa after all these years working together is a pleasure for our team, and contributing to the enrichment of the city’s business network by sharing knowledge and experiences is and continues to be a priority for Peninsula.Jordi Llonchs involvement was key to take this program forward. Thanks to you and to all of Peninsula’s team Laia SendraPrograms for Startups TechniciannSharing knowledge and expertise to grow can be everything your project needs. Are you interested?I want to know more! Te llamamosTe contactamos lo más pronto posible. SHARE THIS ARTICLEShare on linkedinn LinkedInShare on twittern TwitterMORE USE CASES

  • Tech Rocketship Awards: scouting for the UK Government

    Tech Rocketship Awards: scouting for the UK Government

    Public AdministrationCategoryScouting RADARProject duration10 monthsTech Rocketship Awards, detecting scale-ups on a large scaleIn Peninsula we’ve had the chance to put our scouting abilities at the service of the United Kingdom in their internationalisation efforts and their search for new technologies and emerging enterprises.In the field of business promotion, the Department for International Trade of the United Kingdom Government (DIT) celebrates the Tech Rocketship Awards, that recognise European scale-ups with international expansion potential, and in Peninsula we’ve had the pleasure of collaborating in the last edition of the awards.80 detected companies65 applications2nd country in number of participantsDo you have a similar project and need a little help?LETS TALK! Te llamamosTe contactamos lo más pronto posible. Starting pointThe Tech Rocketship Awards are created with the goal of detecting potential scale-ups in the European area that are seeking to grow internationally, to increase the business network in the United Kingdom.The call includes several categories and a panel of judges decides what are the best scale-ups in each one. The prize? A business development program in the UK, with a trip, mentorings, counseling and sponsorship services, networking with investors and invitations to events.The team of the DIT needed to reach the maximum number of applications from as many European countries as possible to make sure the edition was a success.In Peninsula we worked to find scale-ups from all the Spanish territory that were interested in the project and ended up signing up to the awards, and we did it with one of our star products: the Discovery Radar. SolutionThe DIT team detected the best Spanish candidates to apply to the different categories of their awards and got them to participate thanks to our Radar, with which we made an exhaustive scouting in our wide database to find the maximum number of scale-ups that fitted into what we were looking for.STEP 1. ScoutingAt first, we established together with the DIT the criteria when monitoring candidate enterprises (seniority, location, category, offered product, etc.) and we initiated our radar to create a list with all of them.STEP 2. SelectionWith the bulk of scale-ups in our database, we only prioritised the most relevant ones for the call, putting aside the ones that didn’t meet the requirements the client asked for, like the possibility of moving to the United Kingdom.STEP 3. ContactWe made contact with the segmented enterprises in order to provide them with information about the Tech Rocketship Awards, get them to apply and help them throughout the process.STEP 4. RecruitmentFrom the eighty scale-ups we detected, we managed to recruit most of them to participate in the Tech Rocketship Awards and we got applications from a total of 65, that participated in the awards representing Spain.ResultsThanks to the Discovery Radar we carried out for the Department for International Trade, synergies between Spanish scale-ups and the British Government were created, and we fostered their visibility and international expansion through the awards, that gave them the tools for an exponential growth.Detection of relevant enterprises for the awards ceremonynn Broadcast of the call in the Spanish business fabricnn Increase of Spain’s participation in the awardsnn Generation of networking opportunities on an international levelnn Collaborating with the British Government and helping it build connections with Spanish enterprises was a big opportunity for Peninsula, and we are very satisfied with the final result. Spain was the second country in number of applicants after Israel, making the local talent visible and launching it internationally.Detecting emerging enterprises and generating bonds with them can be everything your business needs. Are you interested?I want to know more! Te llamamosTe contactamos lo más pronto posible. SHARE THIS ARTICLEShare on linkedinn LinkedInShare on twittern TwitterMORE USE CASES

  • Tendas a exame, digitising small businesses

    Tendas a exame, digitising small businesses

    rnPublic AdministrationrnCategory.SME consultancy.Project duration.4 monthsrnTendas a exame, the way to digitisation.By the end of 2020, A Coruña’s City Hall started the project Tendas a Exame to digitise their local businesses, and in Peninsula we’ve had the chance to collaborate very closely during the whole process.This initiative had as a main goal to provide the local shops of the city with knowledge about web tools and online apps, in order to help and advise them in the digitisation process of their businesses.That was intended to give the shops more visibility and to accompany them when adapting their products and services to the new demands of customers.45 businesses participatingrn1.600 hours of consultancyrn80% of interest in implementing actionsrnDo you have a similar project and need a little help?rnLETS TALK!..Te llamamosrnTe contactamos lo más pronto posible..Starting pointrnNowadays, digitisation is almost a must for any business that wants to succeed and look to the future. However, this task entailed a huge challenge for some of the little businesses in A Coruña, as they lack resources and have more difficulties to do so.In Peninsula we worked directly with the client to make a selection of 45 small enterprises with digitisation needs, so we could help them generate new opportunities on this matter (social media, SEO and search engine presence, digital marketing and e-commerce…).SolutionrnFrom a personalised analysis of the business to the design of a marketing plan, the support on implementing actions and gathering results, we accompanied each participant through the whole process in four different steps:rnSTEP 1. Marketing campaignrnFirst of all, we carried out a recruitment marketing campaign to find shops that were potentially interested in participating in the project. We advertised and promoted the initiative through multichannel messages so they would apply for the call.STEP 2. Participants selectionrnFrom all the potential candidates to be a part of the project, we chose the 45 participants based on several items: their size, their type of business, their location or the advantage they could get from Tendas a Exame.STEP 3. Analysis of the businessesrnDuring this phase, we visited every business in person, analysing it in detail and suggesting improvement actions. All the data was captured in a report with insights about the market context, retail trends, target audiences, the business details and performance, etc.STEP 4. Consultancy and trackingrnOnce every participant’s situation was addressed, we conducted consultancy sessions to develop a tracking plan for each one, this time remotely. In them, the content of the report and how to approach it was discussed, debating what actions would fit best in each case: creating an e-commerce platform, generating more content for social media, interacting more with users…ResultsrnThanks to the development of Tendas a Exame, the participant businesses have experimented a very positive impact on their online activity: Improvement in Google presence and positioningrn Link building effortsrn Higher quality of contentrn Raise of presence and activity in social media​rn Online sale.Working side by side with our team, these shops have been able to update and even transform their companies and their way of interacting with the Internet and their customers.​ In many of them, results are already perceivable in an increase of sales, clients or engagement rate, and with all the data and conclusions extracted from the executed analysis, they now can keep exploring the digital world on their own.Innovating towards digitisation can be everything your business needs. Are you interested?.I want to know more!..Te llamamosrnTe contactamos lo más pronto posible..SHARE THIS ARTICLErnShare on linkedinrnLinkedInrnShare on twitterrnTwitterrnMORE USE CASES

  • The pharmaceutical industry seeks innovation in the startup environment.

    The pharmaceutical industry seeks innovation in the startup environment.

    A success story in which we developed a project to promote the internal culture of innovation and entrepreneurship through dynamics with startups and several client departments.IntroductionrnThe pharmaceutical industry today is facing major challenges that it must be able to overcome. With a figure of over 20% of total investment in industrial R&D, it heads the sectorial list in Spain, and is also in fourth place in the world, after the USA, Japan and China. The effort in strategic innovation in health is, therefore, very big but it seems always insufficient for the adequate progress of a territory, since there are new problems constantly, and the current situation generated by the COVID-19 is a sad example.The large pharmaceutical corporations must therefore commit themselves even more to this process of improvement and innovation, increasing efforts and diversifying them, so as to increase their effectiveness and their capacity to generate new strategies in health.There is a need to solve temporary problems such as the aging of the population and the increase in chronic diseases, but there are also great technological advances, many of which are focused on improving internal efficiency and diagnostic and therapeutic capacity. And this whole process has a high temporal and economic cost that needs to be optimised.This optimisation can be complex, but perhaps it can be resolved with a change of perspective, with a review of procedures, with a new internal focus…The clientrnIt is a leading multinational company and a reference in the pharmaceutical and biotechnology industry. Its products are sold in approximately 155 countries around the world. Maintaining leadership in such a competitive sector requires a clear strategy and the company does not hesitate to invest a large part of its income in R&D to adapt to new technologies, such as artificial intelligence, telemedicine and digital therapies.The ChallengernIt intends to promote initiatives, internal culture of open innovation and entrepreneurship in a wide departmental segment (marketing, sales, medicine, purchasing, records, pharmacovigilance, legal). To this end, it seeks to approach the ecosystem of startups in order to inspire the company s employees, and motivate them to generate proposals aimed at proposing actions, both internal and market-oriented, that will make it more agile.To generate attitudes in the human group that are effective as well as creative, where the positive attitude towards potential barriers, the orientation towards the sum of capacities or consistency, are predominant. In short, that the experience of the entrepreneurs inspires new lean ways of proceeding to promote an innovative culture.MarketingrnSalesrnMedicinernPurchasingrnRecordsrnPharmacovigilancernGoalrn️Attract the world of startups to the corporationrnIn order to serve as an entrepreneurial and innovative model, promoting a cultural change within the team.️Understand the journey of startups from idea to marketrnCreative process, idea formulation, validation with agile methodology, market entry difficulties, how to overcome them, financing and organization.Understand what startups expect from a corporationrnFrom the pharmaceutical industry: knowledge, access to customers, access to infrastructure..️Generate a cultural change within the companyrnFocused on innovation and agility.The SolutionrnWe made a joint proposal between Peninsula and a company specialized in crowdfunding for health and biotechnology, which responded to the need to address the Cultural Change and Open Innovation with startups.The synergy created between Peninsula and the investing company allows us to offer the client an adapted, personalized and specialized service in their area.Two different points of view are thus revealed: on the one hand there is the specialized investment platform, offering specific knowledge in biotechnology and medicine. And on the other hand, from Peninsula, we offer the knowledge of the entrepreneurial ecosystem and the agile methodologies that guide their processes.The ResultsrnThere were 4 startups chosen for their presentation to the client where they explained their mission as companies, the needs they cover and the challenges they face.The focus of the presentations was on the creative process of the startups, how the risks and opportunities are posed, processes and methodologies that follow.Our colleagues from Peninsula, Diana Pinos, Pedro Olivares and Sergi Manaut were the experts in creativity and innovation dynamics who led the sessions, helping the participants to identify the characteristic behaviours of the startups getting them to understand and integrate the startup spirit to increase the value of their daily activities.Therapeutic areas of the participating startups:.The developmentrnOur proposal is structured in 3 parts: Identification of Objectives and NeedsrnTogether with the client, we identify the objectives and needs of the sessions in order to specify the search for startups. Startup SelectionrnThe selection of target-related startups was carried out. We reviewed the presentations of the startups and performed the final filtering. With the chosen startups, we validate the presentations and focus them in the form of challenges, from the point of pain to the final solution. Presentation of the startups to the clientrnThe 4 startups that reach the final selection make their presentations to the multidisciplinary team of the company that seeks to apply innovation. They explain their companies from the technical perspective of opportunity identification, financing, risks, opportunities, scalability. As well as from the perspective of methodologies, developing behaviors of flexibility, innovation, entrepreneurship, speed. The team of the pharmaceutical company participated actively through a series of dynamics and open debates, adopting in a practical way the entrepreneurial behavior to their specific area of work.In addition, the teams conclusions were fundamentally oriented towards the implementation of new attitudes, aimed at creativity and the generation of new ideas, taking risks, maintaining curiosity, questioning results and eliminating fears.We are happy to collaborate with companies in the pharmaceutical sector at such a high level, and help them acquire methodology and speed to implement disruptive models within the organization. In Peninsula everything adds up and our expertise in the creation of startups supports us as natural facilitators in open innovation strategies, relying on the entrepreneurial ecosystem both locally and internationally.Simon Lee, CEO & Founder PeninsularnAt Peninsula, we make our extensive knowledge of startups available to companies that want to gain methodology and speed to implement disruptive models within their organization.SHARE THIS ARTICLErnShare on facebookrnFacebookrnShare on twitterrnTwitterrnShare on linkedinrnLinkedInrnMore success stories

  • International startup acceleration program BIND 4.0

    International startup acceleration program BIND 4.0

    A case study betweenIntroductionBIND 4.0 is an International Startup Acceleration Program, designed and developed by the Basque Government and SPRI.The program is aimed at companies of technological products or services that can be applied in the areas of Advanced Manufacturing, Intelligent Energy and Health and Food Technology.It is a public-private initiative whose objective is to promote the development of promising companies 4.0 through training, mentoring and contacts with the main industries of the Basque Country.The program, which is in its fourth (4th) edition, is completely free for selected companies, which can be from anywhere in the world. Participating projects are chosen by partner companies; So far, seventy (70) companies have managed to accelerate their business thanks to them, with the only requirement to remain settled in the Basque Country for the duration of the program. The ChallengeIn any business acceleration program, one of the most complex obstacles to overcome is to have a sufficient number of companies that guarantee the quality and breadth of projects, as well as the correct coverage of the areas of interest.Bind 4.0 perfectly knows about this situation, which is why they commissioned Peninsula to carry out an online advertising campaign aimed at attracting candidate companies. The SolutionPeninsula designed a segmented PPC marketing campaign (pay per click) that consisted of creating different ads for social networks and ad platforms.Custom ads were designed for each channel:Google AdsLinkedinFacecbookTwitterThe entire process lasted 12 weeks and included:Step 1 – Ads DesignNot only text but also those that included images or videos tailored specifically for each channel. The ads were designed in 4 languages ​​given the international nature of the program.Step 2 – Campaign managementManage the implementation of the campaign and its proper functioning, such as the conversion pixels in each social network and the design of each campaign.Step 3 – kpis controlCarry out the follow-up and evolution of the campaigns to confirm that the follow-up kpis were as expected.Step 4 – ROI analysisBudget control and advertising investment made, according to the results obtained.The objective of the campaign was to generate leads on the BIND 4.0 landing page, with the intention of subscribing to its acceleration program.For this, the intention was to reach a specific type of audience, but not from a specific country or geographical area. The segmentation was carried out by domains, for which Peninsula provided a database of 20,000 domains obtained from Europe, the Middle East, Africa and Latin America.The ResultsPeninsula collaboration has resulted in favorable results for the new edition of the BIND 4.0 program, such as:0n Countries from where BIND 4.0 program received applications0n %n More participants than the previous editionn 0n Participating candidate startupsn Of all the projects presented, the ranking was shaped as follows:Advanced Manufacturingn Projects presented in this sectorn 60%n Smart Energyn Projects presented in this sectorn 36%n Health Techn Projects presented in this sectorn 31%n Food Techn Projects presented in this sectorn 31%n 0n Applications receivedn 0n Industriesn In Peninsula we are motivated by challenges. Therefore, if you have any project in mind related to growth and innovation in your company, do not hesitate to contact us.Share this articleShare on twittern TwitterShare on linkedinn LinkedInRelated content