A case study betweenIntroductionBIND 4.0 is an International Startup Acceleration Program, designed and developed by the Basque Government and SPRI.The program is aimed at companies of technological products or services that can be applied in the areas of Advanced Manufacturing, Intelligent Energy and Health and Food Technology.It is a public-private initiative whose objective is to promote the development of promising companies 4.0 through training, mentoring and contacts with the main industries of the Basque Country.The program, which is in its fourth (4th) edition, is completely free for selected companies, which can be from anywhere in the world. Participating projects are chosen by partner companies; So far, seventy (70) companies have managed to accelerate their business thanks to them, with the only requirement to remain settled in the Basque Country for the duration of the program. The ChallengeIn any business acceleration program, one of the most complex obstacles to overcome is to have a sufficient number of companies that guarantee the quality and breadth of projects, as well as the correct coverage of the areas of interest.Bind 4.0 perfectly knows about this situation, which is why they commissioned Peninsula to carry out an online advertising campaign aimed at attracting candidate companies. The SolutionPeninsula designed a segmented PPC marketing campaign (pay per click) that consisted of creating different ads for social networks and ad platforms.Custom ads were designed for each channel:Google AdsLinkedinFacecbookTwitterThe entire process lasted 12 weeks and included:Step 1 – Ads DesignNot only text but also those that included images or videos tailored specifically for each channel. The ads were designed in 4 languages given the international nature of the program.Step 2 – Campaign managementManage the implementation of the campaign and its proper functioning, such as the conversion pixels in each social network and the design of each campaign.Step 3 – kpis controlCarry out the follow-up and evolution of the campaigns to confirm that the follow-up kpis were as expected.Step 4 – ROI analysisBudget control and advertising investment made, according to the results obtained.The objective of the campaign was to generate leads on the BIND 4.0 landing page, with the intention of subscribing to its acceleration program.For this, the intention was to reach a specific type of audience, but not from a specific country or geographical area. The segmentation was carried out by domains, for which Peninsula provided a database of 20,000 domains obtained from Europe, the Middle East, Africa and Latin America.The ResultsPeninsula collaboration has resulted in favorable results for the new edition of the BIND 4.0 program, such as:0n Countries from where BIND 4.0 program received applications0n %n More participants than the previous editionn 0n Participating candidate startupsn Of all the projects presented, the ranking was shaped as follows:Advanced Manufacturingn Projects presented in this sectorn 60%n Smart Energyn Projects presented in this sectorn 36%n Health Techn Projects presented in this sectorn 31%n Food Techn Projects presented in this sectorn 31%n 0n Applications receivedn 0n Industriesn In Peninsula we are motivated by challenges. Therefore, if you have any project in mind related to growth and innovation in your company, do not hesitate to contact us.Share this articleShare on twittern TwitterShare on linkedinn LinkedInRelated content